MAM
Cadbury rolls out new TVC for Oreo
MUMBAI: Cadbury India has launched Oreo‘s second TVC, exploring the dynamics of a father and daughter relationship.
Conceptualised by Interface Communications, the TVC captures father-daughter bonding over Oreo. It is based on the insight that every girl wants to play her mother’s part while she is away. The TVC has interspersed this with the brand’s signature line ‘Twist, Lick and Dunk‘.
Kraft Foods director – snacking, India and strategy- South Asia Indo China Chandramouli Venkatesan said, “With Oreo, our constant endeavor is to promote family togetherness. Our first television campaign captured the important father-son relationship and received a very positive response from consumers. In our second television campaign, we have used an insight from a father-daughter’s relationship and used it to communicate the brand message. We believe that there will be an instant connect with the real life situation played out in the TVC and the consumers are going to love the new campaign.”
Interface Communications NCD Robby Mathew added, “The television campaign is built around the fondness that little girls have for playing their mother‘s role, the liberties they take with their dad and the dad‘s ‘compulsive need‘ to indulge and pamper his little princess. It explores the dynamics of a father and daughter relationship.”
MUMBAI: Apple just folded a photonics startup into its empire because when you’re building the future of light, sometimes you need to acquire the blueprint. Apple has quietly acquired key assets from invrs.io, a small AI-focused photonics startup, and brought its founder and sole employee, Martin Schubert, on board, according to a regulatory filing submitted to the European Union in October 2025.
The filing reveals that Apple would take over certain assets from invrs.io while hiring Schubert, a research scientist with prior stints at Meta, Google, and Micron Technology, where he worked on advanced display, semiconductor, and optical technologies.
Invrs.io specialised in open-source frameworks for photonics research, the science of controlling and manipulating light, critical to cameras, sensors, LiDAR, and displays across Apple’s ecosystem. The startup’s tools used AI-guided design to accelerate optical system simulation, optimisation, and benchmarking, aiming to make complex engineering more accessible to AI researchers and hardware developers.
Apple has not disclosed specific plans for integrating the technology, but the acquisition points to deeper ambitions in hardware-level AI. Enhanced light-based modelling could refine camera performance in iPhones and iPads, boost sensor accuracy in wearables, optimise spatial computing in Vision Pro, and advance next-generation displays and LiDAR systems.
Though modest compared with Apple’s blockbuster deals, the move underscores the company’s push to embed AI not just in software but in the physical foundations of its devices. As custom silicon and on-device AI accelerate, photonics expertise at the intersection of light and intelligence could prove a key differentiator.
For a company that once revolutionised screens with Retina displays, quietly snapping up a photonics innovator feels like the next logical step ensuring the light inside Apple’s world shines brighter, sharper, and smarter than ever.
