MAM
CABSAT gains from growth in regional tech & media industry
MUMBAI: Spurred by the development of the regional technology and media industry in the region, the 10th edition of the Middle East International Cable, Satellite, Broadcast and Communications Exhibition (CABSAT) has registered a 27 per cent growth in the number of international exhibitors participating at the event according to organisers Dubai World Trade Centre (DWTC).
DWTC general manager exhibitions, leasing and operations, Abdulla T Qassem said, “We are pleased with the keen interest in CABSAT from the international industry which has been powered by the range of new business opportunities in the broadcast, communications and media technology fields specifically in the fields of new satellites, VSAT, digital compression and the sustained and healthy competition among pay TV and free-to-air channels that has opened up a plethora of new business avenues in the region.”
Qassem noted that a number of exhibitors from outside the UAE representing a total of 27 countries including Belgium (3), Canada (1), China (33), Cyprus (2), Czech Republic (1), Denmark (1), Egypt (1), Finland (1), France (10), Germany (33), Holland (3), Hong Kong (3), India (2), Iran (1), Italy (2), Korea (7), Lebanon (1), Malta (1), Saudi Arabia (2), Singapore (1), South Africa (1), Spain (5), Switzerland (1), Taiwan (8), Turkey (3), United Kingdom (38) and USA (4) have confirmed participation at CABSAT ’04.
Prominent among the big name exhibitors participating at the event from the different segments include Pinnacle, Seachange, Panasonic, Leitch and BT Broadcast from the broadcast and production sectors; Intelsat, Eutelsat, New Skies, Iris Sat, and Globecast from the communications sector; and Vestel, Triax, Aston, Kaon and Horizon Satellite from the cable and satellite sectors.
The latest trends and technologies fuelling growth of the cable, satellite, broadcast and communications industry will be under the spotlight complementing the main exhibition with a range of industry specific presentations including one organised by Luxsat titled ‘Video On Demand’ that marks the regional launch of Luxstation.
CABSAT is the pre-eminent show in the region for companies seeking to gain a firm footing in the region’s fast emerging cable satellite and communications sectors which forms the core profile of the event.
CABSAT in the past editions has provided participants with a unique networking opportunity to touch base with trade professionals and forge new links with organisations that can help further the corporate goals of suppliers who specialise in cable, satellite, communications and broadcast equipment and services.
Last year’s edition of the event witnessed deals, launches and business galore proving to be an impressive event drawing more than 200 exhibitors and over 4,500 trade visitors from around the globe and particularly from the GCC countries.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
