MAM
CABSAT gains from growth in regional tech & media industry
MUMBAI: Spurred by the development of the regional technology and media industry in the region, the 10th edition of the Middle East International Cable, Satellite, Broadcast and Communications Exhibition (CABSAT) has registered a 27 per cent growth in the number of international exhibitors participating at the event according to organisers Dubai World Trade Centre (DWTC).
DWTC general manager exhibitions, leasing and operations, Abdulla T Qassem said, “We are pleased with the keen interest in CABSAT from the international industry which has been powered by the range of new business opportunities in the broadcast, communications and media technology fields specifically in the fields of new satellites, VSAT, digital compression and the sustained and healthy competition among pay TV and free-to-air channels that has opened up a plethora of new business avenues in the region.”
Qassem noted that a number of exhibitors from outside the UAE representing a total of 27 countries including Belgium (3), Canada (1), China (33), Cyprus (2), Czech Republic (1), Denmark (1), Egypt (1), Finland (1), France (10), Germany (33), Holland (3), Hong Kong (3), India (2), Iran (1), Italy (2), Korea (7), Lebanon (1), Malta (1), Saudi Arabia (2), Singapore (1), South Africa (1), Spain (5), Switzerland (1), Taiwan (8), Turkey (3), United Kingdom (38) and USA (4) have confirmed participation at CABSAT ’04.
Prominent among the big name exhibitors participating at the event from the different segments include Pinnacle, Seachange, Panasonic, Leitch and BT Broadcast from the broadcast and production sectors; Intelsat, Eutelsat, New Skies, Iris Sat, and Globecast from the communications sector; and Vestel, Triax, Aston, Kaon and Horizon Satellite from the cable and satellite sectors.
The latest trends and technologies fuelling growth of the cable, satellite, broadcast and communications industry will be under the spotlight complementing the main exhibition with a range of industry specific presentations including one organised by Luxsat titled ‘Video On Demand’ that marks the regional launch of Luxstation.
CABSAT is the pre-eminent show in the region for companies seeking to gain a firm footing in the region’s fast emerging cable satellite and communications sectors which forms the core profile of the event.
CABSAT in the past editions has provided participants with a unique networking opportunity to touch base with trade professionals and forge new links with organisations that can help further the corporate goals of suppliers who specialise in cable, satellite, communications and broadcast equipment and services.
Last year’s edition of the event witnessed deals, launches and business galore proving to be an impressive event drawing more than 200 exhibitors and over 4,500 trade visitors from around the globe and particularly from the GCC countries.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
