MAM
C K Krishniah Chetty & Sons to spend Rs 50 mn on campaign
BANGALORE: South India jewellery player C K Krishniah Chetty & Sons (CKC) plans to spend Rs.50 million on its campaign to promote a new gold savings scheme, ‘The Gold Standard 1869 The Rate Protection Plan‘.
Earlier the plan was for CKC‘s exclusive customers only. The tagline of the new savings scheme is Say ‘No to Rising Gold Prices with the CKC Gold Standard 1869 Rate Protection Plan.‘
The company will be using a 360 degree approach to promote the campaign.
“We will be using outdoor, newspapers, magazines, television channels, radio, mailers and the internet for the campaign. We are looking at garnering at least Rs 500 million over the next 6 to 12 months from the scheme this year and a lot more as we expand from our current four stores chain based in Bangalore and Hyderabad to a larger presence across India,” said CKC MD C Vinod Hayagriv.
Over the last 11 years since the 142-year-old jeweller launched the scheme for its exclusive customers, CKC has serviced around 15000 clients with an average ticket size of Rs 100,000, revealed Hayagriv.
“Creative work for ads and promotion of our jewellery products is highly specialised. We have an in- house team of people for that function. In the case of video, we hire out outside agencies to create the films for us. Also, we buy and plan media ourselves,” said Hayagriv.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
