MAM
Byju’s ropes in Lionel Messi as global brand ambassador
Mumbai: Byju’s has roped in global sports icon Lionel Messi as the first global brand ambassador. The football player will be the face of its social impact arm, ‘Education For All.”
Messi, who plays for Paris Saint-Germain and captains the Argentinian football team, has signed an agreement with Byju’s to promote the cause of equitable education. The long-term engagement will see him featured in campaigns promoting the initiative.
This association with one of the world’s most popular sportspersons is in sync with Byju’s expanding global footprint and its commitment to make education accessible, equitable, and affordable for all.
Football has roughly 3.5 billion fans worldwide, and Lionel Messi has a social media following of nearly 450 million. Byju’s sees Lionel Messi as “the greatest learner of all time,” whose passion for continuous learning has redefined the meaning of what is possible in football.
Byju’s believes Messi will be an ideal mentor for hundreds of millions of young people around the world through his unwavering work ethic, study of the game, and love for learning.
Commenting on this partnership, Byju’s co-founder Divya Gokulnath said, “We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He is a once-in-a-generation talent whose pursuit of excellence, all-in mentality, humility, and reliability resonate deeply with Byju’s brand values. He rose from the grassroots to become one of the most successful sports figures ever. That is the kind of opportunity that Byju’s “Education For All” wants to create for the nearly 5.5 million children it currently empowers. No one represents the power of enhancing human potential more than Lionel Messi. It is not really surprising that the greatest player of all time is also the greatest learner of all time. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better. As football fans know, with Messi on your side, anything is possible.”
Lionel Messi too expressed confidence that his partnership with Byju’s “Education For All” will inspire young learners across the world. He said, “I chose to partner with Byju’s because their mission to make everyone fall in love with learning perfectly aligns with my values. High-quality education changes lives, and Byju’s has transformed the career paths of millions of students worldwide. I hope to inspire young learners to reach and remain at the top.”
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
