MAM
Byju’s onboards Dhimant Vyas as chief creative director
NEW DELHI: School learning app and ed-tech platform Byju's has brought on Dhimant Vyas as chief creative director. In his new role, Vyas will be responsible for leading ideation and creation of quality interactive learning experiences for our students across products. His focus will be to build and further enhance the company's offerings.
Byju's chief content officer Vinay MR said, “We are excited to have Dhimant onboard with us to lead creative ideation and strategy. Dhimant is an industry veteran and will be bringing his unique creative talents to further our creative vision to build world-class learning experiences for children.”
Dhimant Vyas said, “I am excited to be part of the team that’s redefining the way children learn in India. I am joining Byju's at a time when online education is making quality learning possible and accessible to children seamlessly especially in these challenging times. I look forward to being a driving force in delivering unique learning experiences through my creative work.”
Prior to joining Byju's, Vyas was leading art direction at Zynga Games India. He has worked on the famous Shaun the Sheep series and Purple and Brown with multiple Academy Award-winning animation studios. An alumnus of the National Institute of Design (NID), his previous work includes the title animation sequence for the highly acclaimed Hindi feature film Taare Zameen Par. He has worked with brands like BBC, UNICEF, FCB ULKA, Zee TV, MTV, Cartoon Network, and Nickelodeon in the past. He has a vast experience in creating animation using various techniques like stop motion, 2D classical, cut out, material, sand, pixilation and flash.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
