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Byju’s becomes official sponsor of Fifa World Cup Qatar 2022
Mumbai: In a significant move, ed-tech major Byju’s has become the official sponsor of the Fifa World Cup Qatar 2022. Through this partnership, the company will leverage its rights to the league’s marks, emblem, assets, and run promotions to connect with passionate football fans around the world. It will also create engaging and creative content with educational messages as part of a multifaceted activation plan.
“Fifa is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like Byju’s, which is also engaging communities and empowering young people wherever they may be in the world,” said Fifa’s chief commercial officer Kay Madati. “We look forward to supporting the promotion of Byju’s educational learning opportunities, as well as having them join the global drumbeat of excitement for the Fifa World Cup 2022 through its association with this groundbreaking tournament.”
“We are excited to be sponsoring the Fifa World Cup Qatar 2022, the biggest single-sport event in the world,” stated Byju’s founder and CEO Byju Raveendran. “It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football inspires billions, we at Byju’s hope to inspire the love of learning in every child’s life through this partnership.”
The Fifa World Cup Qatar 2022 will take place between 21 November and 18 December.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
