MAM
Byju’s appoints Vineet Singh as VP, brand & creative strategy
Mumbai: Edtech company Byju’s on Tuesday announced the appointment of Vineet Singh as vice president, brand & creative strategy.
In his new role, Singh will be responsible to build and enhance the brand’s value proposition across offline and online mediums to cater to a diverse array of audiences across the country, said the company in a statement.
From market research and insight analysis to defining the brand elements and tone, he will be in charge of creatively increasing brand awareness and strengthening the company’s positioning for market growth and oversee the brand’s creative philosophy, conceptualise and execute powerful narratives for the company, it added.
“Vineet is a proven and a brilliant creative strategist and we are delighted to have him on board. We are looking forward to his creative and integrated campaigns that will help us establish a deeper connection with our consumers,” said Byju’s, chief people officer, Pravin Prakash.
Singh commands over 15 years of industry experience. In his most recent role, he was WeWork India group chief marketing officer of Embassy Group. Previously, during his stint at Digitas, he played an instrumental role in shaping marketing and digital strategies for brands like Nestle, JK Tyres, Make my trip, etc. At Google India, he led the media and platform sales for emerging business groups and government agencies.
Having worked with clients from various verticals including education, e-commerce, travel, auto, and government, he also had the opportunity to work on automation-related projects and developed expertise in display advertising in the Indian market.
Talking about his new role, Singh said, “I am excited to begin my journey with a brand and team which is passionate about bringing about a change in the lives of millions of students. Byju’s strategic growth and expansion plans have made the brand a household name across the globe and I am looking forward to bringing in my creative ideas to enhance and deliver the best learning experience.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
