MAM
BYJU’S announces Rs 2 crore for Olympic Gold winner Neeraj Chopra
New Delhi : The ed-tech brand BYJU’S on Sunday announced Rs 2 crore for the Olympic Gold winner Neeraj Chopra.
Chopra achieved a historic feat on the penultimate day of the Tokyo Olympics 2020, after he won the first athletics Gold medal for India. He came out victorious in the Javelin throw competition.
With a total of seven medals, Team India gave it’s best ever Olympics performance at the Tokyo 2020 event.
Highlighting that BYJU’S is an ardent supporter of sports in the country, the brand said its making further strides into encouraging players across sports disciplines. It has also announced Rs 1 crore each for individual Olympic winners including Mirabai Chanu, Ravi Kumar Dahiya, Lovlina Borgohain, PV Sindhu and Bajrang Punia.
The accomplishments and the stellar achievement of India’s sports heroes at the Tokyo 2020 Olympics have been nothing but inspirational, despite the challenges posed by COVID-19 lockdown in 2020-2021. Not only has each one of them made the country proud but has also ignited hope and aspiration that our country can create many more Olympic champions in the future.
BYJU’S founder and CEO Byju Raveendran said- “Sports has a critical role to play in nation building and it’s time that we celebrate our olympic heroes, not just once in four years, but every single day. They deserve all the adoration they get, and after this historic achievement at Tokyo 2020 we are rewarding the players for their efforts, sacrifices and achievements.”
He added, “We hope that this small gesture will help them in their journey going forward to win more laurels for the country and also encourage many more youngsters to dream big. India has a huge potential to produce many more sporting champions and it is important to celebrate successes like this and make them heroes so that we transform ourselves from a Sport loving nation to a sport playing nation.”
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
