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B’wood supports Times’ ‘Remonetise India’
MUMBAI: The demonetisation drive has taken the nation by storm and Bollywood is not less impacted. In an act of solidarity, B-town celebrities such as — Anil Kapoor, R Madhavan, Shilpa Shetty, Kabir Bedi, Javed Akhtar, Shabana Azmi and Manoj Bajpayee have come together to be the agents of change to help bring India’s economy back on track.
Today, when our economy needs us more than ever, ‘Remonetise India – A Citizen’s Pledge’, Times Network’s nationwide campaign, is a call to rise and protect the world’s fastest growing economy. In a pledge to spend more in order to revive demand, aid the needy and help farmers sell their produce, the celebrities promote going cashless to make it available for those in need.
The celebrities pledge as the soldiers of the economy to help the economy grow, to help fellow citizens participate in our new economy and to teach and educate people about digitization.
Also participating in this nationwide movement are actors Sonam Kapoor, Sonu Sood, Raveen Tandon, Manoj Bajpayee, Neha Dhupia, Tisca Chopra, and Sonali Bendre along with socialite Shaina NC, ace photographer Atul Kasbekar and Bollywood’s favourite designer Manish Malhotra.
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
