Ad Campaigns
‘Buying Bitcoin is simple’ WazirX says in new campaign
Mumbai: Cryptocurrency trading remains mystifying to an average person in India. And with the crypto space in the country mired in debates surrounding its regulations and the support provided by local banks, its prospects are seemingly at odds with consumers. To dispel any such doubts associated with the apparent complexity of trading in the digital currency from people’s minds, crypto exchange WazirX has launched a campaign positioning itself as the go-to platform for buying and selling cryptocurrencies in India – ‘India ka Bitcoin exchange’.
A series of three short films starring actor Ayush Sharma revolve around the game of football where two players are seen practicing with their team. One of the players is sceptical about cryptocurrencies and what he believes to be complications in trading or investing in digital currency. Drawing parallels with the game, his companion shows him how easy it is to trade in Bitcoins by using the app. The second film tries to depict the popularity of crypto trading with the young gen, by showing that 10 of the 11 players in the team use the platform to invest in cryptocurrency. Finally, the third film shows the disbeliever to be converted into a WazirX user and instead of giving out futile information to his friend on Bitcoin trading.
With this campaign centred around the game, WazirX, who is also the co-presenting sponsor for the live streaming of the UEFA EURO 2020 on SonyLIV, aims to drive brand awareness amongst the young football fans and further its brand mission to make crypto accessible to everyone in India. It also offers the company extensive visibility amongst the Indian football fans, many of whom are young, tech-savvy individuals known to be the primary users of crypto trading platforms.
WazirX co-founder and CEO, Nishcal Shetty recently tweeted that innovative technologies don’t gain adoption overnight. “In Crypto, an entire ecosystem has to be built & it takes time. Let’s continue to build the future of global finance. It started slow, it has picked up the pace and soon, it’ll be everywhere,” he wrote.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
