Account
Business worth Rs 1.5 bn changes hands : Period 23 February – 3 March 2006
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 23 February – 8 March 2006.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Keo Karpin hair oil | The Media Edge | Mindshare (Kolkata) | 40 million |
Nihar Hair Oil (Marico) | – | Madison | 100 million |
Richfeel Trichology | – | JK Advertising (Mumbai) | 30 million |
Tally Solutions Ltd | Vibrant Media | Interactions (Bangalore) | 200 million |
Tata Sky Ltd | – | Maxus | 500 million |
Yahoo! India | – | The Media Edge (conventional) | NA |
Neo@Ogilvy (digital) | |||
Clear Channel (outdoor) | |||
Creative | |||
AOL (American Online) | – | Saatchi & Saatchi (Bangalore) | NA |
Casio Digital Watches | – | Fortune | NA |
Chevrolet Aveo (General Motors) | – | McCann-Erickson | NA |
Aveo U-VA (General Motors) | – | ||
Optra SRV (General Motors) | – | ||
Godrej No.1 lavender soap & Godrej No.1 talc | – | Mudra | 180 million |
Ion Exchange | – | Vermillion Communication (Delhi) | 100 million |
Home Store India Ltd (Sabka Bazar, Store 99 & THS) | – | ||
Solo Filex Systems | – | ||
Radisson MBD | – | ||
Kenstar Television | – | Saatchi & Saatchi (Mumbai) | NA |
Reliance Polyesters and Polymer | – | ||
Logan cars (Mahindra Renault) | – | Saatchi & Saatchi (Mumbai) | 100 million |
Magppie India (home accessories) | – | SSC&B Lintas | NA |
Manjal soaps (Marico) | – | Bates Enterprise | NA |
Monster.com | McCann-Erickson (Delhi) | JWT (Delhi) | 100 million |
Multi Commodity Exchange (MCX) | – | Concept Communication (Mumbai) | NA |
Nihar Hair Oil (Marico) | – | Ambience Publicis | 100 million |
Richfeel Trichology | – | Strings Advertising (Mumbai) | 30 million |
Smash innerwears (Royal Classic Group) | – | be positive 24 (Chennai) | NA |
Watanamal Group | – | TBWAIndia (Chennai) | NA |
Creative & Media | |||
Archidply | – | Grey Worldwide (Bangalore) | 10 million |
Gold Mall (Real Value Promoters) | – | TBWAIndia (Chennai) | NA |
Laxmi Opticals | Ushak Kaal | Noshe Oceanic (Delhi) | 50 million |
Metaljunction.com | – | Rediffusion DY&R (Kolkata) | 10 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
