Ad Campaigns
Burger King launches immersive AR campaign with rapper Lil Yachty
NEW DELHI: Burger King has become synonymous with clutter-breaking advertising campaigns that can cut across audiences across the world. In their latest play, the brand’s mascot and renowned rapper Lil Yachty took over the MTV Video Music Awards last week, with augmented reality appearances.
The burger brand ran an immersive sweepstake during the MTV Video Music Awards (VMAs) that asked viewers to scan a QR code with their smartphone cameras to activate an augmented reality (AR) experience. Scanning the QR codes activated offers including a free Whopper sandwich with a $1 purchase in the BK App, and chance to win a year of free Whoppers along with tickets to the 2021 Video Music Awards.
To roll out this campaign with the AR experience, the brand collaborated with digital content and experience agency Coffee to create. Apart from this, it worked with MullenLowe on the promotional effort, as per the media report.
The brand announced about the campaign on Twitter and created a conversation among netizens.
The duo appeared together on the red carpet throughout the show. After Lil Yachty performed his song “Top Down,” the King awarded him the Burger Fire Medallion.
Burger King also included a consumer promotion in the broadcast. Viewers were encouraged to download the BK app and use it to scan QR codes that appeared on-screen to avail the offers.
this could be you pulling up to the 2021 VMAs… scan our QR codes during tonight’s show pic.twitter.com/Vkrj5dipTE
— Burger King (@BurgerKing) August 30, 2020
The campaign is clearly intending to boost downloads for the BK App, which has been a central part of the burger chain’s mobile marketing efforts in the past few years. The QSR brand has already been working to push its app to the users.
Post pandemic, apps have become even more crucial to quick-service brands as the coronavirus has led to the temporary closure of dining rooms or diminished capacity.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
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“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
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Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
