Brands
Bumrah bowls over grooming as Streax unveils super fast colour twist
MUMBAI: If grooming had a power-play over, Jasprit Bumrah has just opened the innings, this time with a burst of colour rather than a burst of pace. Streax, one of India’s leading hair colour and care brands under Hygienic Research Institute, has signed the fast-bowling phenomenon as the face of its latest innovation: Streax Shampoo Hair Colour, a super speedy formula that colours hair in just five minutes.
The partnership is being rolled out through a zingy new campaign, “Main Fast, Streax Super-Fast,” mirroring the ace bowler’s trademark attributes speed, precision and consistency with the product’s promise of quick, high-quality grooming. Where Bumrah delivers toe-crushers, Streax promises time-crushers, claiming to redefine how India colours its hair.
Bumrah’s disciplined persona and mass appeal form a natural match for a product built on fuss-free grooming. The new TVC brings this synergy alive with a sleek, performance-driven narrative that pitches the shampoo-based colour not just as a convenience hack, but as a smarter, sharper way to stay stylish.
Priced from Rs 15, Streax Shampoo Hair Colour aims to make quick grooming more democratic, accessible and modern. With its shampoo-like application and five-minute turnaround, the brand is doubling down on its leadership across West, North and East India while courting millions of Indians seeking fast, flawless results.
HRI Sr VP Marketing Priyancka Puri said the association perfectly captures what the brand stands for: “Today’s consumers want beauty, confidence and instant glamour. Streax Shampoo Hair Colour delivers gorgeous colour in minutes without compromising on shine or quality. Bumrah’s precision and high-impact presence make him the perfect fit for our ‘Main Fast. Streax Super-Fast.’ vision.”
Bumrah, represented by Rise Worldwide, echoed the sentiment, saying the collaboration aligns naturally with his own ethos: “Consistency defines everything I do whether it’s my game or how I present myself. Main fast, Streax super-fast is definitely a vibe I connect with.”
The campaign will roll out across television, digital and social platforms, featuring Bumrah in a bold, contemporary avatar that blends speed, confidence and effortless cool much like the product itself. As Streax sets out to shake up India’s grooming habits, it seems the brand has found its perfect pace-setter.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
