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Buffalo Soldiers wins creative and digital mandate for Legends League Cricket 2024
Mumbai: Buffalo Soldiers has secured a major win by acquiring the creative and digital mandate for Legends League Cricket (LLC) 2024. Following a competitive multi-agency pitch, Buffalo Soldiers has been chosen to spearhead the league’s creative strategy, social media and influencer marketing for the upcoming season.
Under this extensive mandate, Buffalo Soldiers will manage Legends League Cricket’s social media presence, influencer marketing campaigns, create engaging digital content and visuals, design impactful OOH (out-of-home) campaigns to amplify the league’s reach and engagement.
Buffalo Soldiers co-founder & CEO Sumon K Chakrabarti shared his excitement about the partnership, “Sports is in our DNA, we are born out of sports. And cricket is in the DNA of every India. We are thrilled to collaborate with Legends League Cricket, a platform that unites cricket legends and fans in a unique way. Our goal is to create innovative, memorable campaigns that capture the essence of the game and resonate with fans globally. We’re ready to elevate the league’s brand to new heights.”
The collaboration comes at a time when Legends League Cricket is set to continue its momentum, bringing legendary cricketers from around the world back to the pitch of Boss Logon Ka Game. Iconic players like Harbhajan Singh, Shikhar Dhawan, Dinesh Karthik, Suresh Raina, Irfan Pathan, Yusuf Pathan, Chris Gayle and Robin Uthappa will be seen in action at LLC in 2024. The matches will be played in 4 locations across India – Jodhpur, Surat, Jammu and Srinagar – from September 20, 2024.
Legends League Cricket CEO Raman Raheja also expressed his confidence in the partnership, “Buffalo Soldiers ke boss log impressed us with their jalwa in their creative vision and deep understanding of digital trends. We believe they are the right partner to help us build a stronger, more dynamic connection with our audience. Their experience in handling large-scale campaigns makes them an ideal fit for Legends League Cricket.”
Buffalo Soldiers’ group head of accounts – Prateek Dash added, “Legends League Cricket offers us a canvas to push the boundaries of sports marketing, and we’re excited to deliver campaigns that not only engage but also create lasting impact in the world of cricket.”
With Buffalo Soldiers at the helm of their creative and digital strategy, LLC 2024 aims to deliver an unforgettable experience for cricket enthusiasts.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
