MAM
Buffalo Soldiers unveils butterflAI
Mumbai: Buffalo Soldiers, the award-winning creative agency with a digital heart, known for its innovative storytelling and disruptive marketing solutions, proudly announces the launch of butterflAI, a game-changing influencer management platform designed to transform the way brands connect with influencers.
butterflAI stands out in the crowded influencer management space with its unique and powerful features that provide unparalleled value to brands and influencers alike. The platform offers:
1. Advanced influencer discovery: Gain access to a vast and diverse database of influencers with sophisticated filtering options. Whether you’re seeking micro-influencers or macro-influencers, butterflAI helps you find the perfect match for your brand with ease.
2. Seamless campaign management: Experience end-to-end solutions with AI-powered automation that simplifies campaign management. From planning to execution, butterflAI ensures that every campaign is efficient, effective, and engaging.
3. Real-time analytics: Leverage in-depth, customizable dashboards to track the performance of your campaigns. Make informed, data-driven decisions with real-time insights and comprehensive analytics. With butterflAI, you can also monitor affiliate links and track with URL shortening.
4. Robust integrations: Enhance your campaigns with seamless integration capabilities across multiple platforms and tools. butterflAI’s robust integrations extend the functionality and reach of your influencer marketing efforts.
5. Fraud detection: Say goodbye to fake followers! butterflAI’s AI-backed system diligently scans and flags potential fake followers, ensuring that your campaigns achieve authentic reach and engagement.
“One of the biggest problems in the influencer industry is streamlining marketing campaign execution. At butterflAI, we have managed to not only solve that problem but ensure that any client partner or brand manager can manage and automate the entire process of influencer marketing campaigns,” said Buffalo Soldiers co-founders & CEO Sumon K Chakrabarti. “butterflAI is more than just a tool; it’s a significant advancement in the influencer marketing landscape. Our mission is to empower brands and influencers to create genuine connections that drive real results. With butterflAI, we’re making influencer marketing smarter, more efficient, and more impactful than ever before.” Chakrabarti added.
With more than 200 million discoverable influencers across India, butterflAI’s Advanced Influencer Discovery tool allows brands to access a comprehensive database of influencers, from niche micro-influencers to well-known macro-influencers, all with detailed filtering options. This feature ensures brands find the perfect influencers who align with their values and target audience.
One of the standout features of butterflAI is its advanced Fraud Detection system. In an era where authenticity is key, butterflAI’s AI-backed system scans and flags potential fake followers, ensuring brands connect with real audiences and achieve genuine engagement.
Co-founder & head of delivery Arnab Kundu emphasized the platform’s advanced features: “In today’s digital age, authenticity is paramount. With our sophisticated fraud detection capabilities, butterflAI ensures that brands are engaging with genuine influencers and reaching real audiences. We are excited to see the transformative impact this will have on our clients’ campaigns.”
Kundu added: “And at Buffalo Soldiers, while we invest in people, we remain steadfast in our commitment to deliver on MarTech innovations.”
Honored with the “The Rising Maverick Agency Award 2023”, Buffalo Soldiers have been investing in Mar-Tech since 2023. In the third quarter of 2023, they launched the programmatic ads capability with our platform leAD.
The agency also launched their in-house production house Eating Potatoes, that won several awards in 2023 with their first short docu-drama – Never Ask Why – across global film festivals.
To learn more about butterflAI and to sign up for a demo, visit butterflai.live.
Brands
VinFast names Anurag Saxena deputy CEO to steer India growth
Former Honda executive to drive dealer expansion and EV market push
GURUGRAM: Vietnamese electric vehicle maker VinFast has appointed Anurag Saxena as deputy CEO for its India operations, bringing in a seasoned automotive executive as the company prepares to deepen its footprint in one of the world’s fastest-growing electric mobility markets.
In his new role at VinFast India, Saxena will work closely with the leadership team to accelerate the company’s growth strategy, with a focus on dealer network expansion, market penetration and strengthening the brand’s presence across the country’s evolving EV ecosystem.
Saxena joins the Vietnamese EV manufacturer after a long stint with Honda Motorcycle & Scooter India Pvt. Ltd., where he spent more than two decades in a variety of leadership roles. Most recently, he served as operating officer, overseeing core business functions and shaping strategic planning across the company’s two-wheeler portfolio.
During his tenure, Saxena led more than 135 teams across six divisions, including business development, product strategy, marketing, electrification, network expansion and sales digitisation. He also played a key role in steering Honda’s early EV roadmap in India, including the launch of its first EV concept store in Bengaluru and the rollout of a scalable electric retail network.
Earlier, as regional business head for North India, he drove strong growth across key markets including Delhi, Haryana, Rajasthan and Punjab. Under his leadership, the region achieved a 30 per cent rise in volumes over four years, while market share climbed from 21 per cent to 28 per cent.
His career at Honda Motorcycle & Scooter India Pvt. Ltd. also included leadership positions in central and western India, where he worked on dealer expansion, product planning and sales strategy. Notably, he helped design the ‘Hi-Rise’ dealer management system and introduced a pre-owned vehicle platform that expanded the company’s retail ecosystem.
Saxena began his career in export sales with Cosmo Ferrites Limited, where he handled international markets across the United States and Europe before moving into the automotive sector.
His appointment comes as VinFast accelerates its India plans, betting on the country’s rapidly expanding electric vehicle market and growing consumer appetite for sustainable mobility. With Saxena at the wheel, the company appears keen to combine global EV ambition with local market expertise.
