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Buffalo Soldiers bags creative and digital mandate for BathXpertz
Mumbai: Buffalo Soldiers has been awarded the creative, social media, and digital media mandate for BathXpertz, an Indian bathroom remodeling brand. As a fast-growing start-up, BathXpertz is revolutionising the bathroom remodeling industry in India, and this partnership aims to elevate their brand presence to new heights.
BathXpertz head of business Gaurav Jain spoke about the collaboration, stating, “We are excited to partner with Buffalo Soldiers, a team that shares our vision for innovation and growth. Their creative expertise and digital strategies align perfectly with our goals to redefine bathroom remodeling in India.”
Buffalo Soldiers group head – accounts Prateek Dash added, “We’re thrilled to work with BathXpertz and help them carve out a distinctive space in the market. Our approach will focus on creating impactful, engaging content that resonates with their audience and drives the brand forward.”
BathXpertz, recognised for its bathroom remodeling services, has established itself in the industry by providing comprehensive solutions from design to installation. This partnership with Buffalo Soldiers aligns with BathXpertz’s efforts to expand across India, aiming to reach a wider audience through focused digital campaigns and social media strategies.
“A key involvement in our partnership includes the understanding of their sales needs. We are helping BathXpertz not just in increasing their brand awareness but boosting their quality leads which has a direct impact on sales month-on-month,” said Buffalo Soldiers head of paid media & programmatic ADs Apoorva Raj Singh.
BathXpertz growth strategist Ananya Dalmia also shared her excitement about the partnership, saying, “In today’s start-up, it’s vital to not just have reach but strong sales numbers to back it up. Especially in a funded start-up. Buffalo Soldiers’ understanding of that ethos makes them the perfect partner to help us connect with our customers in a meaningful way.”
This collaboration marks a significant milestone for both companies, combining BathXpertz’s expertise in bathroom remodeling with Buffalo Soldiers’ prowess in creative, performance marketing and digital marketing. Together, they aim to set new standards in the industry, making BathXpertz the go-to brand for anyone looking to transform their bathroom into a luxurious retreat.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
