MAM
BUDX is all set to enthrall hyderabad with an epic music and cultural experience
MUMBAI: Budweiser Experiences is back with another session of its much celebrated programme, BUDX and will for the first time bring the exhilarating experience to music enthusiasts in Hyderabad.Following the recently concluded Bangalore edition, BUDXHYD is slated for 13th September at Prism Club & Kitchen,and will unite tastemakers, international talent and fans through energizing workshops, masterclasses and live programming. It will continue to shine a light on the emerging music culture, keeping at its core the development and collaboration of artists in diverse genres – ranging from hip-hop to techno.
The dynamic Hyderabad soundscape serves as a great backdrop and BUDX will bring an eclectic line-up of artists to the city. The festival, divided into two stages, will offer a perfectamalgamation of what the city loves while introducing the audience to an array of freshsounds. BUDXHYDwill showcasea collaborative set curated by DIVINE and artists from his own label, GULLY GANG,D’Evil, Aavrutti, Shah Rule, JD and DJ Proof. The stage will also host explosive sets by home-grown artists – Seedhe Maut x Sez On The Beat and OX7GEN, a perfect alchemy of hip-hop and electronic music. International sensationTruncate will revel music enthusiasts withdeep, raw techno and house. Brewing a kaleidoscope of sounds, the event will also feature Lifafa and dotdat.
Since its inception, BUDX has aimed to sparkconversations around importantdevelopments in the realmof music and culture.
Commenting on this, Kartikeya Sharma, Vice President Marketing – SouthAsia, AB InBev opined,“We are thrilled to kick-start the forthcoming edition of BUDX in Hyderabad. With the emerging music scene in the city, consumers have grown to enjoy a diverse music palette, discovering and exploring new and fresh sounds. This very understanding shapes our efforts and through BUDX, we always strive to create a unique, immersive cultural experience for music enthusiasts and offer fresh talent with the right opportunities and platforms. The objective is to energise artists to seize opportunities that are not only self-empowering but also help grow the music scene as a whole. We are confident that with every new city we take BUDX to, we will continue our journey to build a community of music evangelists and enthusiasts.”
Grab your tickets now on bookmyshow.com!
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
