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BUDX is all set to enthrall hyderabad with an epic music and cultural experience
MUMBAI: Budweiser Experiences is back with another session of its much celebrated programme, BUDX and will for the first time bring the exhilarating experience to music enthusiasts in Hyderabad.Following the recently concluded Bangalore edition, BUDXHYD is slated for 13th September at Prism Club & Kitchen,and will unite tastemakers, international talent and fans through energizing workshops, masterclasses and live programming. It will continue to shine a light on the emerging music culture, keeping at its core the development and collaboration of artists in diverse genres – ranging from hip-hop to techno.
The dynamic Hyderabad soundscape serves as a great backdrop and BUDX will bring an eclectic line-up of artists to the city. The festival, divided into two stages, will offer a perfectamalgamation of what the city loves while introducing the audience to an array of freshsounds. BUDXHYDwill showcasea collaborative set curated by DIVINE and artists from his own label, GULLY GANG,D’Evil, Aavrutti, Shah Rule, JD and DJ Proof. The stage will also host explosive sets by home-grown artists – Seedhe Maut x Sez On The Beat and OX7GEN, a perfect alchemy of hip-hop and electronic music. International sensationTruncate will revel music enthusiasts withdeep, raw techno and house. Brewing a kaleidoscope of sounds, the event will also feature Lifafa and dotdat.
Since its inception, BUDX has aimed to sparkconversations around importantdevelopments in the realmof music and culture.
Commenting on this, Kartikeya Sharma, Vice President Marketing – SouthAsia, AB InBev opined,“We are thrilled to kick-start the forthcoming edition of BUDX in Hyderabad. With the emerging music scene in the city, consumers have grown to enjoy a diverse music palette, discovering and exploring new and fresh sounds. This very understanding shapes our efforts and through BUDX, we always strive to create a unique, immersive cultural experience for music enthusiasts and offer fresh talent with the right opportunities and platforms. The objective is to energise artists to seize opportunities that are not only self-empowering but also help grow the music scene as a whole. We are confident that with every new city we take BUDX to, we will continue our journey to build a community of music evangelists and enthusiasts.”
Grab your tickets now on bookmyshow.com!
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Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
