Ad Campaigns
Budweiser campaign unveils premium sparkling water
MUMBAI: Budweiser, in its 10th year in India, has announced its latest campaign that reiterates the brand’s aggressive plans to grow in the market by building on the brand’s legacy.
Developed by New York based creative agency Anomaly, the campaign is a bold and unapologetic narrative of the brand’s legendary story – Budweiser is brewed on its own terms for people who live life on their own terms. The 25-second film derives its genesis from the brand’s core principles of freedom, ambition and authenticity.
ABInBev India marketing director Kartikeya Sharma said; “Budweiser has remained authentic to its roots, and innovative at the same time to create the best brand experience for our audience. After 10 years of being present in the Indian market, we feel the time is right to expand our outreach while we aim to push the envelope on elevating the brand experience.”
He further added, “Budweiser’s legacy is not only about creating perfection and attention to detail in a bottle but also about how the brand has been an intrinsic part of global culture from music to sports. In India, Budweiser’s vision is to drive and shape the electronic music culture with homegrown and international artists who are brewed the hard way.”
Since its launch in the country in 2007, Budweiser’s communication was led by digital media supported by on-ground experiential. This is Budweiser’s first multi touch point campaign that has been rolled out on all platforms of media like print, electronic, outdoor and digital medium.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
