Brands
Brooke Bond Taj Mahal extends classical music association with e-concerts
NEW DELHI: Due to the current nationwide lockdown, Indian classical musicians were looking for opportunities to continue performing for their audiences. Brooke Bond Taj Mahal recently launched the concept of live online Indian classical music concerts featuring gifted Indian classical musicians serenading audiences with specially-curated compositions from the confines of their homes.
Their limitless passion to deliver symphonies to the living rooms of their audiences prompted Brooke Bond Taj Mahal to extend its 30-year old association with Classical Musicians to create ‘Sur Ke Saath’, a line-up of 24 artists performing live for over two months.
Tea & Foods (HUL) vice president- Shiva Krishnamurthy, in a conversation with Indiantelevision.com, spoke about the insight behind its latest campaign, 'Sur Ke Saath' where it is bringing classical musicians together. “Brooke Bond Taj Mahal’s purpose is to champion Indian classical music," Krishnamurthy said. "Taj Mahal tea has always been associated with Indian classical music and has promoted it through some memorable and iconic advertising for over three decades. During the lockdown, classical musicians and classical music aficionados are not being able to experience the joy of live classical music performances. Brooke Bond Taj Mahal Tea believes that “the show must go on” and is proud to present “Sur ke Saath”, a series of live Indian Classical Music content on digital platforms of Facebook. Our endeavour is to urge people to support Indian classical music by coming to Taj Mahal Tea’s Facebook page every Sunday morning at 10 am. We hope that Brooke Bond Taj Mahal’s Sur ke Saath will make people say “Wah Taj!”"
Krishnamurthy also shed light on the future of e-concerts in India. He says that for the foreseeable future, there is likely to be an increase in the number of e-concerts. “For the sake of Indian classical music, I hope this turns out to be true. Virtual streaming and virtual gigs were a part of our life even in the pre-Covid2019 era. With physical distancing being the new norm, e-concerts have gained in popularity. It gives you a chance of attending sessions in any form, from the comfort of your home. And I see a lot of scope for e-concerts to grow as it gives budding musicians a platform to showcase themselves.”
This unique initiative is also being supported by Nirali Kartik who came on-board and helped in curating the weekly performances. Kartik is one of India’s popular Hindustani classical vocalists and the brand ambassador for Brooke Bond Taj Mahal Tea.
Krishnamurthy shares that the campaign has received an overwhelmingly positive response. “We have reached over 82 lakh people so far with this initiative. The most gratifying part is the love that we have received from the wonderfully talented musicians who have performed for us. Conceptualised by Ogilvy India, Sur Ke Saath has seen classical musical lovers join us every Sunday on the Facebook page of Taj Mahal Tea for two months, and this really motivates our upcoming artists to put up a great show.”
To spread the word about the campaign, the brand has a digital marketing plan to urge people to watch the e-concert. “We created a campaign video (https://www.facebook.com/watch/?v=565165081028169 ) with Nirali Kartik. Week-on-week, we create chatter around the artists performing for the week through different social media channels."
Due to the ongoing pandemic, people are spending more time at home, there is an increased consumption of tea. Brooke Bond Taj Mahal sees this as an opportunity to serve consumers with the finest of Indian tea and raga-themed virtual concerts performed by classical musicians.
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Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
