Brands
Brooke Bond Taj Mahal brings ‘Classical Musicians’ to every home with ‘Sur Ke Saath’ e-concert
MUMBAI: Brooke Bond Taj Mahal, the premium tea brand recently launched the concept of live online Indian classical music concerts featuring gifted Indian classical musicians serenading audiences with specially curated compositions from the confines of their homes. These live performances being showcased on ‘Sur Ke Saath’, are being streamed on the official Taj Mahal Tea page on Facebook.
Due to the current nationwide lockdown, Indian classical musicians across the geography were looking for opportunities to continue performing for their audiences. Their limitless passion to deliver symphonies to the living rooms of their audiences prompted Brooke Bond Taj Mahal to extend its 30-year old association with Classical Musicians to create ‘Sur Ke Saath’, a line-up of 24 artists performing live over two months.
This unique initiative is also being supported by Nirali Kartik who came on-board and helped in curating for the weekly performances. Nirali is one of India’s popular Hindustani Classical Vocalist and the Brand Ambassador for Brooke Bond Taj Mahal Tea.
Tea & Foods (HUL) vice president Shiva Krishnamurthy said, “Brooke Bond Taj Mahal’s purpose is to champion Indian Classical Music. Taj Mahal tea has always been associated with Indian Classical Music and has promoted it through some memorable and iconic advertising for over three decades. During the lockdown, classical musicians and classical music aficionados are not being able to experience the joy of live classical music performances. Brooke Bond Taj Mahal tea believes that “the show must go on” and is proud to present “Sur ke Saath”, a series of live Indian Classical Music content on digital platforms of Facebook. Our endeavour is to urge people to support Indian Classical Music by coming to Taj Mahal Tea’s Facebook page every Sunday morning at 10 am. We hope that Brooke Bond Taj Mahal’s Sur ke Saath will make people say “Wah Taj!”
Added Kartik, “Since the beginning of time, classical music and ragas have formed the base for music across genres including pop and Bollywood, which has in-turn made them an integral part of our lives and kept us tied to our roots. Brooke Bond Taj Mahal ‘Sur ke Saath’ is an incredible initiative to support these artists. I am grateful to be associated with it and I look forward to the audiences also extending their supporting during the upcoming episodes.”
Brooke Bond Taj Mahal ‘Sur ke Saath’ will bring to its listeners a special episode this Sunday, 28th June 2020 with their Brand Ambassador Nirali Kartik performing with other two very extremely talented artists-
1. Sapan Anjaria will be performing Taal Vilambit Teentaal on his Tabla
2. Followed by Nirali Kartik, who will perform Raag Miyan Malhar
3. And finally, Debasmita Bhattacharya who will end the session with her performance of Raag Sarod
https://www.facebook.com/TajMahalTea/videos/274139633939888/
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Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
