Brands
Brooke Bond Taj Mahal brings ‘Classical Musicians’ to every home with ‘Sur Ke Saath’ e-concert
MUMBAI: Brooke Bond Taj Mahal, the premium tea brand recently launched the concept of live online Indian classical music concerts featuring gifted Indian classical musicians serenading audiences with specially curated compositions from the confines of their homes. These live performances being showcased on ‘Sur Ke Saath’, are being streamed on the official Taj Mahal Tea page on Facebook.
Due to the current nationwide lockdown, Indian classical musicians across the geography were looking for opportunities to continue performing for their audiences. Their limitless passion to deliver symphonies to the living rooms of their audiences prompted Brooke Bond Taj Mahal to extend its 30-year old association with Classical Musicians to create ‘Sur Ke Saath’, a line-up of 24 artists performing live over two months.
This unique initiative is also being supported by Nirali Kartik who came on-board and helped in curating for the weekly performances. Nirali is one of India’s popular Hindustani Classical Vocalist and the Brand Ambassador for Brooke Bond Taj Mahal Tea.
Tea & Foods (HUL) vice president Shiva Krishnamurthy said, “Brooke Bond Taj Mahal’s purpose is to champion Indian Classical Music. Taj Mahal tea has always been associated with Indian Classical Music and has promoted it through some memorable and iconic advertising for over three decades. During the lockdown, classical musicians and classical music aficionados are not being able to experience the joy of live classical music performances. Brooke Bond Taj Mahal tea believes that “the show must go on” and is proud to present “Sur ke Saath”, a series of live Indian Classical Music content on digital platforms of Facebook. Our endeavour is to urge people to support Indian Classical Music by coming to Taj Mahal Tea’s Facebook page every Sunday morning at 10 am. We hope that Brooke Bond Taj Mahal’s Sur ke Saath will make people say “Wah Taj!”
Added Kartik, “Since the beginning of time, classical music and ragas have formed the base for music across genres including pop and Bollywood, which has in-turn made them an integral part of our lives and kept us tied to our roots. Brooke Bond Taj Mahal ‘Sur ke Saath’ is an incredible initiative to support these artists. I am grateful to be associated with it and I look forward to the audiences also extending their supporting during the upcoming episodes.”
Brooke Bond Taj Mahal ‘Sur ke Saath’ will bring to its listeners a special episode this Sunday, 28th June 2020 with their Brand Ambassador Nirali Kartik performing with other two very extremely talented artists-
1. Sapan Anjaria will be performing Taal Vilambit Teentaal on his Tabla
2. Followed by Nirali Kartik, who will perform Raag Miyan Malhar
3. And finally, Debasmita Bhattacharya who will end the session with her performance of Raag Sarod
https://www.facebook.com/TajMahalTea/videos/274139633939888/
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Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
