MAM
Britannia Little Hearts unveils a new look with a paw-some campaign
Mumbai: Britannia Industries is thrilled to unveil the refreshed look of its beloved Little Hearts, now featuring vibrant, modern packaging, designed to captivate today’s new-age consumers through its TVC campaign – Every Bite, Full of Heart. For over three decades, Little Hearts has transcended generations with its unique design and irresistible taste, becoming a cherished part of childhood memories and special moments with loved ones. The new look for Little Hearts shows Britannia’s promise to keep up with evolving times while keeping the same taste that consumers love.
With a blend of nostalgia and modernity, Little Hearts stands out as a sweet, poppable delight and remains a symbol of joy, happiness, and deliciousness. The new packaging reflects an iconic and distinct aesthetic, while the taste remains timeless, ensuring it continues to be loved by all generations.
The Little Hearts film, conceptualized by Lowe Lintas Bangalore, captures a delightful sequence starting with a couple, sitting on a sofa. The guy offers a packet of Little Hearts to the girl, and she savours one, triggering a whimsical series of events: a puppy appears, and as they indulge in more Little Hearts, they are surrounded by playful puppies, symbolizing the warmth, joy, and affectionate playfulness in each bite of Little Hearts.
“Reviving Little Hearts with a modern touch has been an exciting journey for us,” stated Britannia Industries CMO Amit Doshi. We have dedicated ourselves to crafting a fresh appearance that not only resonates with today’s consumers but also stays true to the essence of the brand. With our efforts in redesigning the packaging and elevating the brand experience, we’re not just paying homage to the joy, nostalgia, and irresistible taste that has charmed generations with Little Hearts, but we’re also revitalising it for a whole new era of snack enthusiasts. Our dedication to this iconic snack reflects our commitment to continuously innovate and delight our customers, ensuring that Little Hearts remains a beloved favorite for years to come.
Lowe Lintas South executive director, head of creative – copy Arpan Bhattacharyya said, “Little Hearts is an iconic brand. There’s nothing quite like these little heart-shaped biscuits. And we felt that the advertising for it should be the same. We wanted to symbolise the feeling that you get when you pop a Little Heart into your mouth. Cute, cuddly, adorable puppies seemed to be the right answer!”
Britannia Little Hearts delivers an enriching experience that fills your heart with joy with every bite. The feeling you get is akin to a hundred cute puppies jumping all over you, symbolizing a delightful sweetness like no other. It’s an attack of cute hearts that captures the essence of joy and happiness. The new design encapsulates the spirit of fun, surprise, and shared moments, ensuring that Little Hearts remains a household name synonymous with happiness and deliciousness.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
