Brands
Bridgestone expands in south; launches 2 concept stores in Bangalore
MUMBAI: Bridgestone India has expanded its reach in the south region with inauguration of two concept stores in Bangalore.
The launch of concept stores in Bangalore aims to revolutionise tyre buying experience, with a focus on safety, reliability and eco-friendliness. The motto being safety of customers and workers; reliability of products; transparency in operations and promote eco-friendly products and environment both in the store and outside.
With the focus to cater the customers from in and around Bangalore with the product portfolio that Bridgestone offers ranging from eco-friendly, comfort to trendy and sporty tyres to the all new experience of enabling the customers to view tyres as a critical purchase item which ensures their safety at all times.
Bridgestone India snior general manager sales & marketing – PSR Vaibhav Saraf said, “We are pleased to launch our two new concept stores in Bangalore. This is a unique retail concept that is part of our significant expansion strategy. This initiative will add a new dimension to the retailing of tyres in the region through our unique business model of safety, reliability and environment friendly norms that will adhere to through our direct and indirect business operations. The concept store besides having our complete product range and services will offer a new experience in tyre buying for the customers. It will be also backed by well informed staff that understands the nuances of consumer requirements.”
Distinctively planned, designed and built on the concepts of safety, reliability and eco-friendliness, the store will not only enhance brand presence, but it will create a strong retail identity and in the process will make Bridgestone products accessible to a much larger number of consumers.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
