Account
Bridgers PR secures corporate communications mandate of GUVI
Mumbai – Bridgers PR, a 360-degree communications agency, have secured the corporate communications mandate of GUVI, an IIT-M & IIM-A incubated vernacular Ed-tech platform, following a multi-agency pitch to the personalised learning solutions provider. The mandate encapsulates positioning GUVI’s spokesperson as a thought leader in the industry, as well as media relations and corporate communications. Bridgers will focus on leveraging its specialised data-driven initiatives and strategic campaigns to felicitate the spokesperson as an industry leader and position him as the critical factor behind the multi-crore firm’s innovation-driven growth plans.
Commenting on the exciting partnership, Mr. Anubhav Singh, Founder of Bridgers, quipped, “The Ed-Tech industry is rapidly becoming the enabler of thousands of Indian youths in their professional journey. Firms like GUVI are evidence of the transformation they are bringing — combining talent and desire while putting aside linguistic barriers, contributing to India’s meteoric growth to become the technological capital of the world. Everyone at Bridgers is thrilled to enhance and achieve the narrative of the firm’s corporate communication strategy and assist its management to chart new success and become domain experts, empowering the youth in new communities in the process.”
Focusing on the scope of the collaboration, GUVI founder & CEO Arun Prakash said, “As technology encompasses the world, the importance of new-age skills and professions in a supportive role becomes critical for the success of the global endeavour. GUVI is dedicated to providing innovative and customised learning solutions to learners in the comfort of their native languages and Bridgers will help boost our corporate communication strategies, positioning us as industry leaders in a highly competitive zone. We are pleased to onboard Bridgers PR as our corporate communications partner and remain confident that this partnership will put us in a unique position as an innovative force in the Ed-Tech domain. In today’s data and AI-driven world, combining our expertise with the dynamic and forward-thinking team of Bridgers will help us focus on establishing thought leadership in the industry, reevaluate benchmarks, felicitate innovation and change while reshaping the future of digital upskilling.”
The partnership will ensure close collaboration between Bridgers and GUVI’s corporate communications & marketing team to enact an extensive strategy, focusing on corporate messaging and positioning the latter as a visionary and industry trendsetter in India.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
