MAM
Bridgers PR collaborates with Yantra for a strategic partnership
Mumbai: Bridgers PR, a leading communications agency specializing in innovative brand management, is delighted to announce its strategic partnership with Yantra Tech Innovation Labs Pvt Ltd. (Yantra), a leading management and technology services provider offering a suite of dynamic industry-specific business transformation solutions across diverse businesses. Committed to delivering advanced communication remedies and guiding businesses through the intricacies of the modern corporate communications landscape.
As the appointed strategic brand communications partner for Yantra, Bridgers PR will spearhead Yantra’s media communications, concentrating on fortifying its corporate image, enhancing its brand reputation, and amplifying its market presence across geographies and domains of its operations.
Talking about this exciting news, Bridgers founder Anubhav Singh shared, “Bridgers is dedicated to partnering with organizations that share our passion for innovation and excellence. Yantra’s commitment to elevating C-Suite personnel aligns with our values of building a brand reputation for forward-thinking organizations. We are excited about the opportunity to contribute to Yantra’s journey. We are confident that by working together we can raise the brand’s reputation while successfully highlighting its cross-domain and cross-industry expertise.
Yantra founder & CEO Vikram Bhandari expressed his anticipation about the partnership, stating, “Yantra works with the offices of CFOs and CIOs and is driven by progressively innovative ideas and in Bridgers PR, we found a partner that shares our ability to deliver with passion and be proficient in industry insights for strategic decision making. Young minds with a dynamic and holistic approach to brand management made them the ideal choice. Together we believe in setting new standards in corporate management.”
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
