MAM
Bridge Music Academy launches the racist keyboard
MUMBAI: Earlier last month, Bridge Music Academy has launched the racist cover campaign aimed at educating children about racism and its effects. Conceptualised by Dentsu Webchutney, the campaign is supported by Culture Fox and Roland. The Racist Cover is a special version of a song played on a piano or keyboard without using the black keys.
Taking the campaign further, Dentsu Webchutney Innovation Lab has created a special keyboard with no black keys at all. Aptly called ‘The Racist Keyboard,’ the keyboard cannot play a perfect harmony and it only plays The Racist Cover of a song. It is a manifestation of campaign’s though of Racism = No Harmony.
A typical digital keyboard has 88 keys – 52 white and 36 black. The Racist Keyboard has no black keys and only has 52 white keys. Normally, the white keys have space to accommodate the black keys. To build the keyboard, special white keys were created with no space for the black keys. The keyboard has been launched through a web film showcasing Aman Bathla, World’s fastest pianist playing the famous song from Titanic, the movie – My Heart Will Go On.
Dr. Aman Bathla awardee Bharat Gaurav says,“I was amazed at the first sight of the keyboard. I had never seen anything like it before. In my opinion, racism has no place in the world. Discriminating people basis their colour, caste and creed is absolutely inhuman. We should all love each other and live in perfect harmony.”
The Racist Keyboard is available to musicians for concerts, tours and gigs. It will also be displayed at schools, colleges, music academies, museums and public places.
Dentsu Webchutney chief creative officer and co-founder Sudesh Samaria adds, “This keyboard stands as a symbol of protest against racism. It shows how the world would look like if we let racism prevail. Racism needs to stop now. Through this
campaign, we are giving people a platform to raise their voice against racism.”
Dentsu Webchutney associate creative director Vishal Sagar mentions that they will be adding a lot more dimension to the campaign as we move forward. The Racist Keyboard is one of many innovations to be created under the campaign. It will also kickoff the school contact program of the campaign.The campaign has received an overwhelming response so far. Many schools, organisations and people are getting associated with the campaign
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
