MAM
Breaking menstrual taboos: How society is evolving
Menstrual hygiene is an indispensable aspect of women’s health, yet it remains clouded by stigma, taboos and misinformation. There is a critical need to start the conversation without any shame and initiate awareness programs on menstrual hygiene to break taboos, promote good hygiene and empower women.
The impact of Menstrual Taboos and Stigma can lead to differences in health, education, and social equality. In many regions, menstruation is believed to be impure or shameful, resulting in exclusion from society. Some regions ask women to use separate spaces like “menstrual huts,” not allowing them to enter the kitchen or holy places, completely isolating women and increasing their vulnerability.
These restrictions cause a lack of communication leading to an unfavorable environment for women. From an economic standpoint, menstrual taboos lead to restricted availability of menstrual hygiene products. In tier two & three cities, with a lack of knowledge and availability of menstrual products, women resort to unhealthy choices, resulting in severe health problems and vaginal infections. In tier one cities, while menstrual products may be more accessible, the stigma still prevents many from seeking necessary medical care resulting in untreated health problems that also affect the mental health of women.
“We believe that breaking taboos is essential for achieving gender equality and empowering menstruators. We can create a more supportive and understanding society by providing education and access to healthy and innovative menstrual hygiene products. Our initiative to break taboos is about empowering women to reject stereotypes and embrace their true potential” – Sirona.
Here are some key strategies contributing to the positive evolution of menstrual hygiene awareness:
1. Awareness campaigns: Through a variety of campaigns, Sirona Hygiene constantly seeks to change the conversation on menstruation by organizing training sessions with school, college, corporate, underprivileged areas. This Menstrual Hygiene Day (28 May), Sirona encouraged everyone to join “TheBloodyConversation” to normalize periods and break down the taboos around periods especially among men, emphasizing the importance of unfiltered, open dialogue.
2. Leveraging technology: The way we communicate knowledge about menstrual hygiene is being revolutionized by technology. Apps, websites, and social media platforms are now pivotal in educating and connecting menstruating individuals, making crucial information more accessible and fostering supportive communities. Smart menstrual cups and period monitoring apps are just a few of the Technology advancements that are transforming how women handle their menstrual periods.
3. Men as role models & fostering open dialogue: It is important to promote a more informed, empathetic, and equitable society where menstrual health is understood and supported. When it comes to periods, there is often a lack of awareness among men, making it crucial to have open and comfortable conversations about menstrual health. Men can play a significant role as role models in this regard. By openly discussing and supporting menstrual hygiene, men can help break down stigma and promote understanding. This can lead to more empathetic attitudes and behaviors towards women, creating a supportive environment.
4. Promote policy change: Advocacy for inclusive policies that support menstrual health is vital. Policies should ensure access to menstrual products, education, and facilities in public spaces, schools, and workplaces. Policymakers can address the issue of menstrual hygiene through training programs, campaigns and free distribution of Sanitary pads and menstrual cups in both urban (for the underprivileged women) and rural India.
By implementing these strategies, society can make significant strides towards breaking the taboos and promoting menstrual hygiene awareness. Empowering individuals with knowledge and resources leading to healthier, more confident, and equitable communities. Let’s continue to support and advance these efforts to create a future where menstrual hygiene is understood, accepted, and prioritised.
The article has been authored by Sirona Hygiene’s head of marketing Anika Wadhera.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
