Brands
Brands share their #LifeInPie on Instagram
MUMBAI: Social media is an interesting place. From information to entertainment to news, everything you seek is available there. It’s no wonder that it has become essential for all brands to be present there and get targetted access to their consumers, existing and potential. Every now and then, we see brands indulging in social media banters with one another or showing off their quirky and creative sides in trending post formats. This time, brands have been showing off their #LifeInPie, a format that Instagrammers have been using for years to highlight their life problems and habits in the form of pie charts. It recently caught the fancy of brands online and here are some of the best creatives that we saw trending online on Instagram this week:
Burger King India
Crompton India
Indiabulls Mutual Funds
IndusInd Bank
Maddock Films
Oral B India
Parle Prodcuts
Subway India
Sunfeast Dark Fantasy
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
