Brands
Brands Celebrate International Women’s Day
SuperBottoms
Unveiling their campaign #QuitTheGuilt, SuperBottoms aims to invite women to quit feeling guilty, express their emotions, and encourage other women to voice their guilt on women’s day.
The short video brings together their emotions, and encourages other women from different generations to express their guilt and the change they would bring in themselves. SuperBottoms’ latest campaign highlights the self-criticism journey that today’s women experience throughout their lifespan and the need to #QuitTheGuilt.
Helios
Helios, the watch store is celebrating women’s day with a thought provoking BTL campaign #TimeIsChanging taking a bold step towards making women’s empowerment a more inclusive discussion.
Gender inequality and discrimination have long been a source of contention, and one change that has yet to take place is the normalisation of an open discussion about menstrual health and women’s issues.
Meesho
E-commerce marketplace Meesho has launched ‘Class of 2023’, a campaign dedicated to women-led businesses in India. Meesho’s #NoBiasInBusiness aims to dispel stereotypes and celebrate women in business from all walks of life.
We are all biased when thinking of a ‘businesswoman’, therefore, very less emphasis is given to the businesswomen who come from different corners of our country. Presenting the Class of 2023, which intends to break this bias and represent women-led businesses across various backgrounds, age groups, industries, income segments and geographies.
DLF
For women’s day, DLF Mall of India with #EmbraceEquity organised a series of events and on-ground activities along with a special Women’s Day shopping promotion throughout the week. The celebrations began with DLF MOI ACTIVE NOIDA initiative to emphasise on the importance of healthcare and fitness for every woman and supporting every woman’s right to equal opportunity, representation, and quality of life.
Social Panga and Himalaya Haircare
With conceptualisation by integrated digital and creative-first marketing agency Social Panga and execution by production house the Yellow Shutter, Himalaya has launched its latest digital campaign #NaturallyStrong to celebrate the natural strength of a woman.
Himalaya’s hair care portfolio, which includes shampoo, conditioner, cream, oil, and henna, will showcase today’s women, and encourage them to embrace their inner strength and ability to accomplish everything they set their minds to.
Kalyan Jewellers
Kalyan Jewellers’ #HerMilestones digital campaign aims to inspire and empower women by honoring their achievements and celebrating their strength, resilience, and perseverance.
The digital campaign features Kalyan Jewellers’ regional ambassador Pooja Sawant, who reflects on the challenges she has faced and the milestones she has achieved as a woman entrepreneur. The campaign pays tribute to incredible women who are making a difference every day, from all walks of life, breaking barriers and shattering stereotypes in their respective fields.
Kotak MF
To drive the culture of digital literacy amongst the women fraternity this women’s day, Kotak Mahindra asset management company (Kotak Mutual Fund) has launched a digital campaign called ‘DigitALL: Innovation and technology for gender equality’, which calls for digital inclusion of all with the hashtag #IncludeAll.
The digital campaign video features Kotak group women employees sharing their stories about how they support and empower other women in their lives by teaching them digital literacy.
Tanishq and Talented
Women targeted social empowerments are not new. Today, women face both external and internal potential burdens. The world is not new to social empowerment narratives directed at women. With the idea that women have to do everything without losing balance, we have turned women into superwomen.
Tanishq and Talented, along with Superfly Films have come together to remind everyone that before she’s a superwoman, she’s human and to err is human.
Kotak Mahindra
Kotak Mahindra General Insurance and Azad Foundation have collaborated for the International Women’s Day 2023, with #DriveLikeALady campaign that showcases the brave and challenging story of Anita, who fought against domestic violence to become a bus driver with Delhi Transport Corporation.
The initiative highlights the safe driving women who are the stereotype breakers. Kotak General Insurance will offer car insurance policies to female drivers and car owners with preferential pricing to appreciate and encourage them.
On March 8, a video on social media channels will launch the digital campaign, followed by contextual branding of select cabs driven by women.
Josh
Social media scrolling has become our daily habit now during commutes. Using this habit, short video app Josh has conceptualised the #SafeSwipe campaign that enhances women’s safety during night travelling, on account of women’s day.
Launching a series of disguising semi-short videos by creators in the form of phone calls, Josh has conceptualised these videos considering over 50 real life situations a woman may find herself in. The campaign primarily focuses on alerting and warning cab drivers that their female passengers’ loved ones are tracking her.
Firefox
Premium bicycle brand Firefox Bikes has launched its inspirational video campaign ‘#RideYourFire’ to recognize and celebrate all the female employees, ambassadors, community members and channel partners for leaving an impact.
Highlighting women’s enormous potential in the cyling community, the campaign showcases that women have the ability to break down barriers and push boundaries, creating a space where they can come together and inspire each other.
Chere
Stylish and sustainable women’s footwear brand Chere has launched the ‘Shades of You’ video campaign this women’s day to celebrate and embrace the various shades of women existing in the society, to run across all of its social media platforms.
This campaign of Chere is a reminder that women are the reflection of boldness and with their presence, the whole society grows together, thus they should be appreciated for their achievements and their personalities.
DS Group
Multi-business corp and FMCG conglomerate DS Group has announced the #SaluteTheFarmHER initiative launch for womens day to highlight female farmers’ contribution in agriculture.
Even though eighty percent of rural women in India are employed in agriculture, there’s a lack of recognition for them. Recognizing their efforts, the group has identified the need to sensitize the audience, create awareness, empower the rural women.
Center Fresh
Perfetti Van Melle India’s forerunner gum and mints brand Center Fresh has launched #SochKaroFresh initiative along with a special song to celebrate women breaking into male bastions from a new perspective.
Male-dominated professions have been taken over by women quite steadily leading them to break stereotypes in every field. Center fresh aims to usher positive change in society by celebrating women’s small wins and bringing their success stories into light.
Lumikai
Lumikai, India’s first gaming and interactive media-focused VC fund, has launched the #Pathbreakers digital campaign to highlight India’s 40 most trendsetting women in gaming and interactive media industries. The campaign aims to recognise the stories of women game designers, developers, streamers, policymakers, and founders from Google, MPL, Garena, Games 24X7, Zynga, Ubisoft, Fanclash, Gamescraft, Loco, and Nazara, among others, who are shaking up the industry and leaving their mark.
Indian gaming industry has traditionally been more male dominated, however women are breaking these notions by excelling in various roles such as game developers, game designers, product managers, entrepreneurs, esports athletes, and content creators. The fourth issue of the #Pathbreakers campaign features a powerful montage of nine trailblazing women sharing messages to pave the way and inspire more women to build careers in the fast-growing gaming and interactive media landscape.
Brands
India’s food culture takes a bold turn in 2025
From fusion desserts to experiential dining, four trends reshape how the nation eats.
MUMBAI: India’s plates just got a serious upgrade in 2025 because when tradition meets TikTok and fusion meets fitness, even the humble samosa starts feeling trendy. The Godrej Food Trends Report 2025 predicted several shifts in Indian eating habits, and the past year proved the forecasters right. From reimagined desserts to immersive dining experiences, Indian consumers showed they want authenticity, convenience, global flavours and health in equal measure.
Here are four trends that truly came alive in 2025 and are now shaping how India eats and dines:
1. Indian Desserts Get a Modern Makeover Traditional mithai found fresh life through fusion experiments. Cheesecakes, truffles and plated desserts inspired by classics like gulab jamun and rasgulla gained popularity, while chocolate-forward, fruit-led and lower-sugar options appealed to younger diners. According to the How India Eats 2025 report, desserts and ice-cream parlours were among the fastest-growing segments in organised food services. Examples: The Bombay Canteen’s Coffee Rasgulla Sundae and Le Chocolate Cakes and More’s Gulab Jamun Cake. Chef Aarohi Sanghavi of Maki Patisserie noted the shift toward seasonality and fresh Indian produce, while Chef Heena Punwani of Maska Bakery highlighted the appeal of flexible, weekend-special menus.
2. Social Media Becomes the New Menu Food discovery went fully digital. Instagram Reels, YouTube reviews and creator-led content heavily influenced dining choices, with food remaining one of the most consumed categories on social media. Restaurants began designing visually striking dishes specifically for shareability, while many diners found new spots through viral videos rather than traditional advertising. The How India Eats 2025 report revealed that over 75% of marketing spends by leading QSR chains now go toward digital channels. Cafes like Mokai and Candies became creator favourites, and brands such as Bastian Hospitality curated highly shareable pop-ups and events. Kavita Rajwade of IVM Podcasts emphasised how long-form storytelling helps decode food’s cultural and economic layers, while Pranav Joshi of Floydian Cookery admitted his page grew far beyond expectations.
3. Snacking Culture Goes Mainstream India’s love for snacks evolved into a full grazing lifestyle, with many opting for multiple small bites throughout the day instead of three structured meals. This shift spurred innovation in formats—from gourmet chips and fusion street food to protein-packed options. Restaurants responded with small-plate menus designed for sharing. The How India Eats 2025 report noted that late-night orders grew nearly 3x faster than dinner. Brands like The Whole Truth Foods and Green Snack Co. popularised clean-label snacks such as protein bars and roasted nuts. Madhushree Basu Roy of Pikturenama Studios predicted a mix of convenience, health consciousness and global influences, while freelance food writer Sharmila Vaidyanathan observed that consumers want the best of both worlds healthy options for routine snacking and traditional treats for special occasions.
4. Dining Becomes an Experience, Not Just a Meal The most noticeable shift was the rise of experiential dining. Consumers increasingly sought restaurants that offered more than good food, they wanted immersion, storytelling and chef-driven concepts. Venues like Papa’s in Mumbai (intimate tasting menus), Bombay Daak (theatrical regional flavours) and Masala Library (modernist presentations) turned meals into memorable events. Tasting menus, themed pop-ups and chef collaborations became more common, transforming dining out into entertainment. The How India Eats 2025 report highlighted how experience-led formats and storytelling are key to attracting younger diners. Chef Karan Upmanyu of ParTTwo in Bengaluru observed that new outlets are breaking away from rigid formats, focusing instead on creating relaxed spaces where people simply enjoy spending time.
As 2026 unfolds, these trends suggest India’s food culture is no longer just about what’s on the plate, it’s about how the plate makes us feel, connect and remember. From a quick Reel-inspired snack to a full theatrical dining experience, Indian diners are voting with their forks for food that is both rooted in tradition and unafraid to experiment. The table, it seems, has never been more exciting.
