Brands
BrandMusiq crafts sonic identity for Jio BP
Mumbai: BrandMusiq has announced the creation of the sonic identity for Jio BP, a brand that symbolises the collaboration of two industry giants: Jio from Reliance and British Petroleum (BP). The sonic identity, meticulously developed by BrandMusiq, captures the essence of this powerful partnership.
For Jio BP, leveraging sound as a sensory engagement tool was a natural progression, given its unique blend of technological prowess and experiential expertise inherited from its parent companies. This innovative approach aims to resonate deeply with its customers and stakeholders.
“The MOGO will build on the core emotions of empathy, dynamism, and innovation, while expressing the confidence in leadership in the mobility solutions market. The sonic identity will become a valuable trademark overtime. It will reinforce trust and inspire loyalty among customers,” said Jio BP CEO HC Mehta.
BrandMusiq founder and soundsmith Rajeev Raja shared insights into the development of the sonic strategy for Jio BP: “It was truly a privilege to create the sonic identity for Jio BP. We recognized the fact that it was the coming together of two giants, India’s very own Jio from Reliance and the global leader, BP. The Sonic Identity created by BrandMusiq was very optimistic and future-forward even while building in the core emotions of empathy and caring. The sonic graph of the longer MOGOSCAPE expressed the scale, stature, and the soft power of the brand, while the MOGO or ‘musical logo’ summarised the confidence of a leader.”
To hear Harish Mehta, CEO of Jio BP, discuss the significance of a sonic identity for their brand and to experience the MOGOSCAPE and MOGO created by team BrandMusiq, watch the video here:
Brands
Google completes $32 billion Wiz deal to boost AI and cloud security
Wiz joins Google Cloud but keeps multi-cloud support across rival platforms
NEW YORK: Google has completed its $32 billion acquisition of cloud security company Wiz, marking the biggest deal in the tech giant’s history and signalling a major push to strengthen security in the era of artificial intelligence and multi-cloud computing.
The New York-headquartered cybersecurity firm will join Google Cloud while continuing to operate under the Wiz brand. Crucially, the company will maintain support for multiple cloud platforms, including Amazon Web Services, Microsoft Azure and Oracle Cloud, reflecting the reality that most large organisations run their systems across several cloud providers.
Google said the acquisition is designed to help organisations build and scale applications more securely as businesses and governments increasingly move critical systems and data to the cloud. At the same time, the rapid adoption of generative AI has introduced new cybersecurity risks, with attackers also using AI to launch faster and more sophisticated attacks.
Wiz has built a reputation for simplifying cloud security. Its platform maps entire cloud environments, identifying vulnerabilities, potential attack paths and misconfigurations before they can be exploited. By connecting insights from code, cloud infrastructure and runtime environments, it allows security and engineering teams to detect and fix risks early in the development cycle.
Bringing Wiz into Google Cloud will create what the company describes as a unified security platform capable of detecting, preventing and responding to threats across cloud and AI environments. The combined offering will also integrate Google’s own security capabilities, including threat intelligence tools, security operations platforms and the cybersecurity expertise of Mandiant.
Google CEO Sundar Pichai said the move reflects the growing importance of security as more organisations rely on AI and cloud technologies. “Keeping people safe online has always been part of Google’s mission,” he said, adding that the partnership will help organisations innovate with greater confidence.
Google Cloud CEO Thomas Kurian, said the goal is to make security an enabler rather than a roadblock for businesses building modern applications. He noted that the combined technologies will simplify the complex task of protecting hybrid and multi-cloud environments.
For Wiz, the acquisition opens the door to global scale while keeping its core philosophy intact. Co-founder and CEO Assaf Rappaport said the company remains committed to an open, multi-cloud approach and will continue supporting customers regardless of where their workloads run.
Over the past year, Wiz has expanded its platform to address emerging risks tied to AI applications, including tools that help organisations monitor AI usage, detect AI-specific vulnerabilities and secure AI workloads during runtime.
With Google’s infrastructure, artificial intelligence capabilities and security ecosystem now behind it, Wiz plans to accelerate development of its platform while continuing to serve enterprises, governments and start-ups operating across different cloud environments.
For Google Cloud, the acquisition adds a powerful piece to its security puzzle as competition intensifies among global cloud providers. For customers, it promises a future where building fast in the cloud does not have to come at the expense of staying secure.
