MAM
Brand Visage Communications bags digital mandate for Campus Shoes
NEW DELHI: Brand Visage Communications has won the digital marketing mandate for Campus Shoes. The mandate includes – digital marketing strategy, influencer outreach, performance marketing, and overall social media requirements.
Brand Visage will strategize, plan, and execute a comprehensive digital media strategy for the brand, elevating its brand awareness. The agency will be in charge of developing effective digital engagement strategies, develop creative assets and managing their online reputation management (ORM).
With decades of experience, Campus Shoes from the founders of action have become one of the most reliable brands in the Indian market. Their casual, lightweight shoes are designed to suit the carefree look of the youth and millennials. Campus shoes are manufactured through the latest process by using Anti–Skid and Phylon soles which provide cushion and shock absorption.
Camus Shoes director Nikhil Aggarwal said, “We are glad to announce Brand Visage Communications as our digital communication partner who will be sharing our brand vision and thereby, will be helping us in elevating our brand presence and positioning among the millennials. We loved their strategic & creative approach and are confident that it will help the brand gain more momentum in the times to come. Happy to have Brand Visage on board.”
Brand Visage Communications co-founder and CEO Siddharth Khanna added, “We are glad to be on board with Campus Shoes. We look forward to working with the brand closely to strengthen its digital presence & engagement and help them achieve greater ROI through our media strategies.”
“With increased social media usage, and the average time spent on a platform being longer, we are confident to take Campus, a 37-year-old, homegrown brand to newer heights. Emphasizing on VocalForLocal, we are extremely excited to have Campus Shoes on board and look forward to implementing the strategies we presented to them,” said Brand Visage Communications co-founder and COO Anuj Khanna.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
