MAM
Brand Street Integrated appoints Krishna Mugatkar as business director
Mumbai: Brand Street Integrated (BSI) has announced its expansion into Pune with the strategic appointment of Krishna Mugatkar as the new business director. This strategic move highlights the agency’s dedication to enhancing its presence and fostering growth in the western region of India with several prominent clients such as HyFun, Provilac amongst others.
With over 12 years of extensive experience in the marketing industry, Krishna Mugatkar has built a formidable reputation across multiple sectors, including B2B sales, offline marketing, BTL advertising, food and beverage, hospitality, SaaS applications, and real estate. His versatile skill set and strategic mindset have consistently made him a valuable asset in every organization he has contributed to.
Throughout his career, Krishna has made significant contributions to renowned companies such as Mane Green, 360 Realtors, OYO, Foodpanda, APEEJAY Oxford Bookstores, and BVG India. His expertise in market research and analysis, operational planning, audit processes, and strategic amplification has consistently driven outstanding results. Notably, Krishna’s ability to drive business growth through thoughtful expansion strategies has been particularly impressive.
Expressing his excitement about joining Brand Street Integrated, Krishna Mugatkar said, “I am honored to join the team at Brand Street Integrated. Pune offers immense opportunities, and I am eager to contribute to the agency’s vision of creating impactful brand experiences that truly resonate with our audience. Together, we will explore new frontiers and deliver exceptional value to our clients.”
Brand Street Integrated CEO Surendra Singh shared, “Krishna’s extensive industry experience, combined with his innovative approach and strategic mindset, makes him an excellent addition to our leadership team. His appointment underscores our commitment to expanding our operations in Pune and enhancing our service offerings in the region. We look forward to achieving new milestones under his leadership.”
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
