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Brand Stand bags the PR mandate for 20th Annual Chef Awards 2023
Mumbai: Brand Stand, a boutique PR agency, has once again bagged the prestigious public relations mandate for the 20th Annual Chef Awards presented by the Indian Culinary Forum, marking the fifth consecutive year that Brand Stand has achieved this honour. The captivating ceremony is scheduled to take place on the scintillating evening of 14 October 2023, at The Ashok in New Delhi.
In celebration of its two decades of culinary excellence, the Indian Culinary Forum (ICF) stands as India’s foremost association of professional chefs, dedicated to advancing the culinary arts in India. It serves as a pivotal link, platform, and instrument for the enhancement and overall development of our national community of chefs.
Brand Stand will be tasked with designing and executing a comprehensive media communication strategy for ICF Chef Awards 2023, aimed at strengthening media outreach and relations. The agency will focus on highlighting ICF’s visionary mission and building a coveted brand image.
ICF’s mission is a captivating journey that nurtures emerging talents with the latest culinary skills, fostering growth while sharing the vibrant essence of Indian cuisine worldwide. This transformative endeavour blends expertise and innovation, resonating across borders and cultures.
Indian Culinary Forum general secretary chef Vivek Saggar said, “We are delighted to be taking Brand Stand on board once again for their exceptional PR services in the past. Together, we embark on a culinary odyssey, with a shared commitment to elevate the Chef Awards experience to unprecedented heights. Brand Stand’s innovative approach and unwavering support have been instrumental in making our culinary journey more vibrant and impactful year after year.”
Speaking about the development, Brand Stand founder Chandni Mahajan said, “We are honoured to partner once again with Chef Awards, the biggest and oldest food awards in India. This event has been a cornerstone of culinary excellence for two decades. Our team is excited to bring our strategic communication expertise to Chef Awards, helping them bring their communication goals and objectives to the forefront.”
Brand Stand is a boutique agency that specialises in providing customised public relations solutions across various industries. The core team at Brand Stand boasts nearly two decades of individual experience in public relations, image, and brand management, supported by innovative ideation. The agency firmly believes that every brand has a unique story and is committed to delivering nothing short of perfection by tailoring media strategies to meet each client’s distinct needs. Brand Stand is renowned for its exceptional media relations, original story pitches, and creative ideation.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
