Brands
Brand Finance valuation Report 2025: Three Indian firms in top 10 IT list
MUMBAI: Indian information technology (IT) firms are rocking it, and how. What started as a dream project to build India’s IT capabilities some 30-40 years ago has yielded dividend in a manner possibly not imagined. Take a look at the brand valuation consultancy Brand Finance Global 500 and IT Services Top 25 reports. At least three Indian firms figure in the top 10 IT firms list.
The report also reveals that the value of the top 25 IT services brands has surged to $163 billion, spurred by increased corporate spending and demand for advanced technologies, particularly artificial intelligence (AI). Top 10 IT Services providers as per the report are (in alphabetical order) — Accenture, Capgemini, Cognizant, Fujitsu (IT Services), HCLTech, IBM Consulting, Infosys, NTT DATA, TCS, and Wipro.
Accenture retains its title as the world’s most valuable IT services brand for the seventh consecutive year, with a brand value of $41.5 billion. It also claims the title of the strongest brand, surpassing IBM Consulting, and has secured $3 billion in new generative AI bookings over the past year. Its rise in brand strength is largely driven by its exceptional familiarity and market presence, particularly in the US, where it commands the highest familiarity levels among the top 25 brands. Accenture’s robust competitive position is further reflected in its top score for consideration in both Europe and the US.
TCS follows as the second most valuable IT services brand, with a brand value of $21.3 billion, bolstered by investments and its association with marathons and other high-profile sports events worldwide. From sponsoring iconic races like the TCS New York City Marathon and the TCS Sydney Marathon (its latest acquisition in 2024), to partnering with Jaguar TCS Racing in Formula E, TCS has cemented its global presence by using sports as a dynamic platform to connect with diverse audiences while highlighting its transformative digital solutions.
TCS chief marketing officer Abhinav Kumar said: “As we kick off a new year in 2025 with the World Economic Forum at Davos, we are delighted to see our brand cross this major landmark and cement its position in the top tier of our industry. We have been a strategic partner to WEF for 15 years and in this period our brand has nearly grown ninefold in value and is known globally for being a leader in innovation, the ability to deliver the most complex technology work in the world, and in creating long term partnerships of value with our clients. My thanks to the hundreds of thousands of TCSers who proudly build and live this great brand every second. We are all in it for the long run.”
Infosys, valued at $16.3 billion, ranks as the third most valuable brand, boasting the highest compound annual growth rate (CAGR) of 18 per cent among IT services brands over the past five years. Bolstered by the robust leadership of CEO Salil Parekh, Infosys has redoubled its relevance in the AI-first world and consistently delivered strong performances and innovation in the rapidly evolving digital services landscape.
HCLTech is recognised as the fastest-growing IT services brand in 2025, achieving an impressive 17 per cent increase in brand value to $8.9 billion, driven by significant deal wins and early adoption of AI technologies. This growth is fuelled by its strong financial performance driven by a series of mega deal wins across diverse industries and geographies in 2024, the continued positive momentum of its successful brand transformation and its early leadership in AI/GenAI business. HCLTech’s AI offerings have created a lot of stickiness in the market, the company having entered the space almost a decade ago and having strong AI partnerships with all the leading Technology OEMs and Hyperscalers.
“FY24 saw HCLTech deliver solid market performance with our revenue growth rate the highest among tier 1 global IT services companies and our early leadership in the AI and GenAI space. This exceptional performance is directly mirrored in our brand valuation, showcasing the strong correlation between our business achievements and our brand’s market perception,” said HCLTech chief marketing officer Jill Kouri..
“Our global purpose-driven strategy is paying off great results. HCLTech’s fastest brand value growth reflects the continued relevance and stickiness of our company’s value proposition to all its stakeholders, driven by bringing together the best of technology andour people to supercharge progress,” added HCLTech global head of brand Zulfia Nafees.
Sustainability is increasingly influencing brand reputation, accounting for 17.5 per cent of decision-making in the sector. Accenture leads in this area with the highest Sustainability Perceptions Score among the top 25 brands, reflecting its commitment to ethical management and social responsibility.
Infosys’ Parekh, for the second year in a row, has topped the IT services ranking in Brand Finance’s Brand Guardianship Index (BGI) 2025 for the role of CEO as brand custodian and steward of long-term shareholder value.
“Over the past four decades, brand Infosys has been nurtured by our founders and our leadership, carefully balancing purpose, promise and performance. This relentless focus is reflected in the brand’s leadership and steady gains in brand value over the years”, said Infosys global chief marketing officer Sumit Virmani. “We are delighted with Brand Finance’s recognition of Infosys’ continued brand momentum and differentiated value creation for businesses in an AI-first world.”
Brand Finance’s findings highlight the critical importance of AI capabilities and sustainable practices for IT service providers aiming to stay competitive in a rapidly evolving market.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
