Brands
Brand Finance Global 500 Brands 2025 report: Apple maintains lead as tech giants dominate
MUMBAI: The band of top brands globally continues to be dominated by tech giants. At least that’s what Brand Finance’s top 500 Global Brands report for 2025 has revealed. Apple has retained its position as the world’s most valuable brand, with a brand value of $574.5 billion. The tech giant is followed closely by Microsoft, Google, and Amazon, which occupy the second, third, and fourth spots, respectively.
The top 10 most valuable brands are dominated by US-based companies, with Walmart, Facebook, and Nvidia also featuring in the list. However, Chinese brands such as TikTok/Douyin, State Grid Corp of China, and China Construction Bank are rapidly gaining ground, with significant increases in their brand values.
The report highlights the growing influence of Asian brands, with 17 Chinese companies featuring in the top 100, including newcomers such as Moutai and Wuliangye. Japanese brands such as Toyota, Honda, and Mitsubishi Group also make significant appearances in the list.
European brands, meanwhile, are struggling to keep pace, with only 12 companies from the continent featuring in the top 100. German brands such as Deutsche Telekom, Mercedes-Benz, and SAP are among the notable exceptions.
The report also notes that the COVID-19 pandemic has had a significant impact on brand values, with many companies experiencing a decline in their brand worth. However, tech giants such as Apple, Microsoft, and Google have been largely immune to the pandemic’s effects, thanks to their diversified revenue streams and strong brand recognition.
The top 10 most valuable brands in the world are:
1. Apple (USA) – $574.5 billion
2. Microsoft (USA) – $461.1 billion
3. Google (USA) – $412.9 billion
4. Amazon (USA) – $356.4 billion
5. Walmart (USA) – $137.2 billion
6. Samsung Group (South Korea) – $110.6 billion
7. TikTok/Douyin (China) – $105.8 billion
8. Facebook (USA) – $91.5 billion
9. NVIDIA (USA) – $87.9 billion
10. State Grid Corporation of China (China) – $85.6 billion
Brand Finance also analysed what brands have grown the most since 2020, plus TikTok – although Brand Finance began valuing the brand in 2022, its 79 per cent growth in four years puts it in the same league as the other high-growth brands.
1. TikTok/Douyin: USD105.8 billion, up from USD59.0 billion (in 2022)
2. DraftKings: USD5.1 billion, up from USD18 million
3. FanDuel: USD7.0 billion, up from USD56 million
4. NVIDIA: USD87.9 billion, up from USD4.7 billion
5. AMD: USD11.0 billion, up from USD1.4 billion
6. Pinduoduo: USD13.0 billion, up from USD2.5 billion
7. BYD: USD14.0 billion, up from USD3.1 billion
8. Apple: USD574.5 billion, up from USD140.5 billion
9. TSMC: USD34.2 billion, up from US8.6 billion
10. Microsoft: USD461.1 billion, up from USD117.1 billion
11. Lilly: USD8.0 billion, up from USD2.1 billion
To take a dekko at the Top 100 Global Brands 2025 list click on the word free. Basic data for the top 100 is available for free.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
