MAM
Brand Dialogue bags creative mandate for Flipkart
MUMBAI: Just within a month of its entry into the Indian Market, Brand Dialogue, a European brand communications company headquartered in Amsterdam and Mumbai, has bagged the mandate for providing branded packaging for Flipkart India.
Brand Dialogue’s partner agency Yellow Dress Retail (YDR) will be providing the services to Flipkart India.
Speaking about the association, Brand Dialogue CEO Willem Woudenberg said, “Flipkart India is a pioneer in its field and we are extremely delighted to get them on board with us. It’s just been a month and this win makes us feel more welcome in the Indian market. We are here to make a difference and this comes as the beginning of our creative journey. Yellow Dress Retail (YDR) team headed by Marcel Gort is a strong mix of experienced professionals and creative talents and they will definitely add value to Flipkart India’s brand position.”
YDR will provide branded packaging for all private labels under Flipkart India and will support the brand in conceptualising and creating private labels in various key categories.
Flipkart privaye labels director Roy Thomas said, “We have expanded our product range by launching our own label DigiFlip – offering camera bags, pen-drives, headphones, computer accessories and a lot more. Now we have got YDR on board to assist us in the brand packaging of our private label products. YDR may be new in India but their commitment and creativity goes a long way and we are confident that they will match the quality and standards that we are synonymous with.”
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
