MAM
Brand Dialogue bags creative mandate for Flipkart
MUMBAI: Just within a month of its entry into the Indian Market, Brand Dialogue, a European brand communications company headquartered in Amsterdam and Mumbai, has bagged the mandate for providing branded packaging for Flipkart India.
Brand Dialogue’s partner agency Yellow Dress Retail (YDR) will be providing the services to Flipkart India.
Speaking about the association, Brand Dialogue CEO Willem Woudenberg said, “Flipkart India is a pioneer in its field and we are extremely delighted to get them on board with us. It’s just been a month and this win makes us feel more welcome in the Indian market. We are here to make a difference and this comes as the beginning of our creative journey. Yellow Dress Retail (YDR) team headed by Marcel Gort is a strong mix of experienced professionals and creative talents and they will definitely add value to Flipkart India’s brand position.”
YDR will provide branded packaging for all private labels under Flipkart India and will support the brand in conceptualising and creating private labels in various key categories.
Flipkart privaye labels director Roy Thomas said, “We have expanded our product range by launching our own label DigiFlip – offering camera bags, pen-drives, headphones, computer accessories and a lot more. Now we have got YDR on board to assist us in the brand packaging of our private label products. YDR may be new in India but their commitment and creativity goes a long way and we are confident that they will match the quality and standards that we are synonymous with.”
Brands
RPSG’s Sudhir Langer exits days before IPL 2026
Timing sharpens focus on stake sale buzz and LSG’s tightening financial playbook
MUMBAI: RPSG ( RP-Sanjiv Goenka) Ventures has sprung a late leadership surprise just as the IPL drumroll begins. Sudhir Langer will step down as whole-time director and from the board effective March 31, days after the 2026 Indian Premier League season kicks off on March 28.
The timing is hard to ignore. RPSG Ventures owns Lucknow Super Giants, and Langer’s exit lands in a narrow pre-tournament window when operational focus is typically at its peak.
The move also coincides with chatter around a potential stake sale. According to a Moneycontrol report, the RPSG Group, led by Sanjiv Goenka, is exploring options to offload up to a 15 per cent stake in the franchise. There has been no official confirmation.
RPSG had acquired the Lucknow franchise in November 2021 for Rs 7,090 crore, among the highest bids in IPL history. The team operates under RPSG Sports Private Limited and carries a sizeable annual franchise fee obligation of Rs 709 crore through FY31.
Financials underline both scale and strain. The franchise remains heavily reliant on central revenue distribution from the Board of Control for Cricket in India. In H1 FY26, it received Rs 399 crore as its share of franchise rights, compared with Rs 458 crore in FY25, the single largest contributor to income.
Total revenue for H1 FY26 stood at Rs 495.9 crore, with profit at Rs 63.7 crore. Yet FY25 saw a softer showing: revenue fell about 20 per cent to Rs 557 crore, weighed down by fewer matches and a lower league finish in the 2024 season. Growth has since been modest, with H1 FY26 revenue rising roughly 3 per cent year on year.
That leaves LSG balancing on a familiar IPL tightrope: strong central inflows, volatile on-field-linked earnings and a hefty fixed fee burden.
With a leadership exit, stake-sale speculation and a new season about to begin, Goenka’s cricket bet is entering a decisive phase—where timing, performance and capital strategy will all have to click.
