MAM
Braces and Smiles names Infectious as its creative agency
MUMBAI: Infectious has been signed on by Braces and Smiles, a chain of super specialty orthodontic clinics, as their communications partner. Infectious will be in charge of the identity, strategy, and communication for the brand.
“It is a business we are very excited to work on as the set of challenges are unique. Our task is not only to create awareness for Braces and Smiles but also to establish their expertise in braces. We look forward to creating some fantastic work for them”, mentioned Infectious co-founder and director Nisha Singhania
Commenting on the win Infectious co-founder and director Ramanuj Shastry said “So many people need Orthodontic treatment, which is a super specialized branch of dentistry, yet so few know about it. It’s an unusual challenge, very different from selling soaps and shampoos, and forces us to think unconventional ways to engage with people. Thrilled to learn so much and work on such a novel field.”
On appointing Infectious as Braces & Smiles’ creative agency, Dr. Rajesh Patil said, “We selected Infectious because of the enthusiasm of the team, their creativity which stems from understanding of human emotions and psyche and the effort they took in understanding the core essence of our brand and what we stand for.”
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
