Brands
BPCL wins 9 awards at the 16th Global Communication Conclave
Mumbai: Bharat Petroleum Corporation Ltd. (BPCL) has bagged a total of nine excellence awards for corporate collaterals at the 16th Global Communication Conclave organised by the Public Relations Council of India (PRCI) in Kolkata on 12 November 2022.
The company received nine awards in the following categories: public relations, business campaigns, use of social media and campaigns, annual reports, corporate events, and corporate responsibility campaigns.
The Public Relations Council of India (PRCI) is a pan-India communication exchange forum with offices in 38 cities and towns across India. This premier network connects PR, media, commercial and public service advertising, marcom, academia in communication, and students. The PRCI Annual Corporate Collateral Awards for corporate communications are presented annually to recognise talent and professional standards.
BPCL was recognised for its purpose-driven public relations and brand strategy that adds delightful dynamism to communication and the manner in which BPCL leverages the power of both traditional and digital media to reach the relevant target audience.
On behalf of the company, BPCL’s top employees, including public relations and brand chief general manager Abbas Akhtar, head retail East Debashis Naik, and public relations & brand general manager Charu Yadav, received the awards.
Earlier, Akhtar was bestowed with the coveted honour of being inducted into the PRCI ‘Hall of Fame’ – an illustrious league of “the best of the best” industry professionals—for his exceptional contributions to the field of PR and leveraging its potential in innovative and pragmatic ways. He said, “We are pleased to be recognised by PRCI for carefully crafting public relations and brand strategies that add delightful dynamism to the communication and the manner in which BPCL mingles with the world. We are at the cusp of a transformation that defines our future, as we metamorphose from a predominantly oil & gas company into an ‘energy’ company. Through our communication, we have developed the narrative unfolding our strategic vision for the future, evolving new-age energy solutions.”
Commenting on the big win, BPCL director of finance with additional charge of C&MD and director HR VRK Gupta said, “At Bharat Petroleum, it is our solemn endeavour to leverage PR to communicate in a reliable and transparent manner. All our activities, offerings, and customer-centric solutions underpin our core purpose of “energising lives” in various ways. With the energy landscape undergoing transformation, we have been engaging with energy-engaged citizens and sharing our views, initiatives, and plans on energy transition, technological evolution, sustainability, social initiatives, and much more. I am happy that our sincere efforts in this direction have been recognised once again with the coveted ‘Hall of Fame’ award by a premier organisation, the Public Relations Council of India. Thank you everyone for partnering with us in achieving this feat.”
BPCL director of marketing Sukhmal Jain added, “Steadfastly anchored to the energy needs of the nation and aligned with global climate action, we have embarked upon an ambitious voyage of energy transition towards a cleaner and sustainable future. It is the solemn endeavour of our communication team to share vital information in the public domain on our customer centricity, network expanse, energy transition, technological evolution, sustainability, social initiatives, and much more, in a reliable and transparent manner. I am happy that our sincere efforts in this direction have been recognised once again with a flurry of awards by a premier organisation, the Public Relations Council of India.”
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
