Brands
BOULT x Mustang: A bold partnership that simply gets your heart racing
Mumbai: BOULT, an audio brand has unveiled an exhilarating partnership with Ford Mustang in India. Both BOULT and Ford Mustang are committed to making powerful technology accessible to everyone. BOULT’s ethos revolves around striving for better performance and delivering an unmatched experience. This partnership aims to provide buyers with a sense of adventure through cutting-edge technology and exceptional features. The tie-up with Ford Mustang is a testament to the shared pursuit of style, excellence and speed. With the introduction of the new BOULT Torq, BOULT Dash, and BOULT Derby, the brand intends to target the young, tech-savvy and luxury car enthusiasts buyer segment.
This partnership with Ford Mustang gives BOULT access to the heritage and superlative design insights of the brand enabling Indian wearable manufacturer to work with the Ford Mustang team on bringing alive the years of unique Mustang designs to the new audio range by BOULT. The product line also opens up new avenues to leverage the aspirational audience segment who look forward to design supremacy in their favorite audio products.
“We are thrilled to partner with Ford Mustang, a brand that shares our dedication to style, excellence, and speed,” said BOULT co-founder Varun Gupta. Through this collaboration, we aim to captivate the young and tech-savvy buyer segment with our new offerings: BOULT Torq, BOULT Dash, and BOULT Derby. This long-term partnership not only opens up doors to a new audience segment but also gives an opportunity to look at product design in a new way.”
“Partnering with Ford Mustang is a groundbreaking moment for BOULT, igniting a new era of innovation and excellence,” said BOULT senior brand & category manager Tom Stany. “Together, we are not just launching products; we are crafting experiences that embody the thrill of speed and the essence of cutting-edge technology. The BOULT Torq, BOULT Dash, and BOULT Derby are more than audio devices; they are a testament to our commitment to inspire and elevate the everyday lives of our consumers. This collaboration is a celebration of our shared vision to push boundaries and create something truly extraordinary.”
The partnership commenced earlier this year and will see the launch of multiple products throughout the coming months, each designed to elevate the audio experience. The design partnership will be a driving force for BOULT for the years to come making it unique for the audio industry.
To celebrate this exciting collaboration, BOULT has produced a captivating digital film entirely conceptualized and shot in-house by BOULT’s creative team. This film not only highlights the synergy between BOULT and Ford Mustang but also showcases the innovative spirit driving both brands forward and brings in a new era of design language for BOULT. The film opens up with shots of Ford Mustang racing through a track with each frame highlighting how the new products have been meticulously designed taking inspiration from the various elements of the car.
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
