Brands
Borosil serves hot news with launch of ‘Desh ka Dabba’ lunch box
MUMBAI: If your dabba’s still leaking and your sabzi’s gone cold, Borosil has news you can chew on. The kitchenware giant has just rolled out its superb stainless steel lunch box,a sleek, sturdy, and sentimental ode to the classic Indian tiffin at a cosy affair held at ITC Grand Bharat, Gurugram. And who better to unveil it than chef Harpal Singh Sokhi, who knows a thing or two about packing flavour with flair.
This isn’t just another container, it’s a culinary wingman for rural India. Built with the hustle of long commutes and the nostalgia of ghar ka khana in mind, the Rs 1,599 lunch box features steel containers, a matching water bottle, and a smart lunch bag. The design speaks fluent practicality: leak-resistant lids, enough room for a full Indian meal, and the strength to survive a bumpy tractor ride or a packed bus.
From dals to dry sabzis, every dish stays warm, snug, and mess-free. chef Sokhi called it a travel essential ensuring hot rotis and mood-lifting meals survive the journey just as deliciously as they began.
Borosil Ltd. AVP marketing, Barnali Shankar added, “Food from home has a comfort of its own. Designed for real-life Indian kitchens, this lunchbox is more than just a container it’s a daily reminder of home-cooked comfort, no matter where your day takes you. It is a celebration of both practicality and sentiment. Keeping this simple joy in mind, every ‘Desh ka Dabba’ is a gentle reminder for those who go out each day carrying a home-packed meal with love every day. And we’re proud that this product is made in India and built for our rural kitchens, families, and daily lives.”
At the launch event chef Harpal Singh Sokhi said, ”As someone who travels often, I know how important it is to carry good food that stays fresh, spill-free, and neatly organized when traveling long distances. From the first bite, you know the food is just the way you packed it. Hot rotis, fresh sabzi, and the same familiar taste. That’s what makes this lunch box special. Made for Indian meals and made with care, this lunch box keeps your meals wholesome and your mood happy, even on the busiest days.”
So whether you’re crossing fields, factories or office floors, this ‘Desh ka Dabba’ is all about delivering taste, warmth and a spoonful of comfort just the way Mum packed it.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
