MAM
Borosil launches ‘Larah House Shift Campaign’ for dinnerware range
New TVC celebrates chaotic yet heartwarming moments of moving house.
MUMBAI: Borosil just unpacked a campaign so relatable, even your mismatched plates are nodding in agreement because when shifting homes, the real treasure isn’t the new address, it’s the dinnerware that survives the journey. Borosil Ltd. has unveiled its latest television commercial for the Larah dinnerware range, titled the ‘Larah House Shift Campaign’. Conceptualised by Sideways, the film captures the familiar chaos of moving house through the light-hearted banter of a couple unpacking their new home.
In the ad, the wife searches for something while the husband hilariously fumbles with minor blunders. What could have been a moment of frustration turns into playful teasing, turning everyday imperfections into inside jokes and transforming the stress of settling in into shared memories.
Rather than focusing solely on product features, the campaign takes an emotion-led approach, positioning Larah dinnerware as a natural part of these everyday moments that turn a house into a home. Known for its elegant design, durability and blend of aesthetics with functionality, Larah is presented as the reliable companion that makes daily dining feel special.
Borosil Ltd. VP for marketing Barnali Shankar said, “With the ‘Larah House Shift Campaign’, we aim to celebrate the beauty of everyday dining moments and the role they play in bringing people together. At Borosil, we believe dining today goes beyond just food, it is about the experience, the setting, and the emotions shared around it.”
The campaign will be amplified across digital platforms and news channels, targeting young, urban consumers and modern Indian families who value both functionality and aesthetic appeal in their homes.
In a world where moving house often feels like a comedy of errors, Borosil’s Larah campaign reminds us that the best dinnerware doesn’t just survive the chaos, it becomes part of the story, turning unpacked boxes and misplaced plates into the first chapter of a new home’s memories.
MAM
Greenply enters Guinness World Records with 7,000-signature cricket bat
Campaign honours India’s World Cup win through massive fan participation.
MUMBAI: Greenply just turned fan wishes into a record-breaking six because when over 7,000 signatures land on a single bat, even the Guinness book has to call for a bigger shelf. Greenply Industries Limited has achieved a unique milestone by securing a Guinness World Record for “The Most Signatures on a Piece of Sports Memorabilia.” The brand’s #WishForVishwaCup campaign invited fans across India to send wishes for Team India, resulting in more than 7,000 signatures etched onto a single cricket bat dedicated to the nation’s record-setting World Cup triumph.
The campaign, amplified through a partnership with Radio Mirchi via on-air storytelling, RJ conversations and on-ground activations, brought together fans, dealers, architects and contractors in a shared wave of pride and belief. The record-setting bat will now be permanently displayed at a Greenply facility as a symbol of collective national emotion.
Greenply Industries Limited joint managing director Sanidhya Mittal said, “For over four decades, Greenply has been a part of people’s homes and everyday lives. With this world record, we stepped beyond spaces and into emotions, bringing together thousands of Indians through a shared feeling of pride. This record belongs to every fan who believed, wished, and became a part of this journey.”
The initiative reflects Greenply’s philosophy of building not just exceptional interiors but also meaningful connections. The brand will continue to celebrate the milestone across digital platforms, social media, print and on-ground activations.
In a sporting summer where India’s victory felt like a national heartbeat, Greenply didn’t just cheer from the sidelines, it gave millions of fans a permanent place on the bat, proving that the sweetest victories are those signed, sealed and remembered by an entire country.
