MAM
Borges Group plans India launch, appoints Carat Media
MUMBAI: Borges Mediterranean Group, exporters of branded olive oil from Spain, has appointed Aegis Media Group’s Carat Media for its India launch.
The company wants to be seen as one of the leading brands related to not just the Mediterranean diet in India but as a promoter of the Mediterranean lifestyle offering healthy food products. And to help them launch products impact fully in the relatively nascent Indian market, Borges has entrusted its media planning and buying duties to
Carat Media.
Borges Mediterranean Group has a presence in about 100 countries and offers a range of olive oils, vinegars, vinaigrettes, dry fruits/nuts and popcorn.
Carat Media SVP Vidhu Sagar said, “We keenly look forward to partnering Borges in building the Sunday Brunch concept in India through our Integrated Communication Planning process. We would be providing solutions for Borges across multiple media platforms including television and print.”
Borges has already made considerable investments in the areas of product planning, sales and distribution network in India.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
