Brands
Boost enables young sports enthusiasts to share their tips and ideas with Virat Kohli and MS Dhoni
MUMBAI: Boost, one of GSK’s leading brands in Health Food Drinks category, has garnered interest and support from young sports enthusiasts with its new campaign, ‘Exams are On’. With this campaign, Boost created a platform to share tips and tricks with their brand ambassadors, Virat Kohli and Mahender Singh Dhoni. Within a span of 4 weeks, more than 25,000 ideas and wishes have poured in for the cricket stars.
The campaign ‘Exams are On’ came alive through interactive kiosks which were set up across 10 cities at schools, cricket academies and shopping malls. The young fans are also sharing their winning ideas with Virat Kohli and MS Dhoni by giving a missed call on 99998-86611 and recording their voice messages.
Fans can follow the campaign on Twitter, Facebook and Instagram through the handle #ExamsAreOn.
Vikram Bahl, Executive Vice President Marketing, GSK Consumer Healthcare India said, “Our initiatives at Boost, have been focused at motivating young sports enthusiasts to play a bigger game so far. However, with this campaign, we are giving them a chance to motivate their cricket heroes, Virat Kohli and MS Dhoni. Young fans tend to speak to their television sets and share their thoughts while watching cricket match, trying to help their favourite team/players win. Boost wanted to give a voice to this emotion through the new platform.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
