Brands
Bonkers Corner collaborates with Sanriofor an exciting apparel collection
Mumbai: Bonkers Corner is thrilled to announce its collaboration with Hello Kitty, one of the world’s most iconic Japanese brands from the house of Sanrio. This partnership marks one of the first collaborations celebrating Hello Kitty’s 50th anniversary in 2024 and marks one of the many initiatives in Sanrio’s plans to introduce and expand the Kawaii trend in the Indian market.
The Hello Kitty apparel collection by Bonkers Corner blends Hello Kitty’s iconic Kawaii charm with Bonkers Corner’s trademark creativity.The collection includes skirts, oversized t-shirts, crop tops, bottoms, and caps, ensuring there is something for every Hello Kitty enthusiast. Bonkers Corner launched the collection at their flagship store in Lower Parel, Mumbai, offering fans an immersive experience to explore and purchase items from the Hello Kitty Collection firsthand and is available for purchase on Bonkers Corner’s official website as well as at all Bonkers stores, for fans across India. The Hello Kitty Collection offers a range of affordable options, priced from Rs 299 to Rs 1099, catering to fans of all ages.
“This partnership is one of our fist steps in boosting Hello Kitty’s presence in India”, said Sanrio GmbH COO (EMEA, Oceania, and India) and Mister Men Limited (Worldwide) Silvia Figini. ” We are excited to introduce the kawaii style bringing these delightful creations to Hello Kitty enthusiasts and fans across India”.
“At Bonkers Corner, we’ve always been about spreading joy and a little bit of silliness. Hello Kitty is a global icon who embodies positivity and fun, so this collaboration is a perfect match! We’re thrilled to bring a touch of Bonkers to Hello Kitty’s world, and to introduce the Hello Kitty fan base to the wacky and wonderful world of Bonkers Corner. It’s been amazing to see the creative explosion from both our communities, and we can’t wait to see what kind of crazy-awesome creations come out of this collaboration!” said Bonkers Corner founder Shubham Gupta.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
