Ad Campaigns
Bombay Sapphire draws inspiration from Taj Mahal for global campaign
Mumbai: Bombay Sapphire Creative Lab launches its global campaign, “Saw This, Made This” in India on World Creativity Day. Featuring city-inspired art installations and crafted cocktail experiences, the initiative celebrates India’s diverse artistic heritage. Bombay Sapphire’s Creative Labs aims to inspire creativity within oneself.
At its core, this endeavour is about drawing inspiration from the rich tapestry & natural art of India, captured by Rohan Shresthaa and reimagined by Klove Studio. This campaign aims, whether it’s the iconic landmarks or the serene landscapes, there exists a wellspring of creativity waiting to be tapped into.
“At Bombay Sapphire Creative Lab, we believe creativity isn’t a privilege for the few, it’s a spark waiting to be ignited in everyone. This campaign is rooted in that idea – that inspiration can be found anywhere, in anything, waiting for the right eye to see it and demonstrates the brand’s continued commitment to creativity, both inside the cocktail glass and beyond.” – Mahesh Kanchan said, as the marketing director, Bombay Sapphire Creative Lab.
Rohan Shrestha embarks on a journey across India, not as a tourist, but as a creative hunter. He captures the beauty of the Taj Mahal and delves deeper, seeking the vibrant nightlife along Mumbai’s Queen’s necklace. Even Goa’s Parra Road, known for its tall Palm trees and the pink-bloomed flowers of Bengaluru’s Cubbon Park, is seen through Shrestha’s unique lens, showcasing a kaleidoscope of colours and textures, waiting to be reimagined.
“Saw this, Made This presented a unique opportunity to push my boundaries and explore uncharted creative territories. With these experiences, I discovered a wellspring of inspiration. Stepping outside one’s comfort zone can be truly transformative, and this project is a testament to the power of embracing new challenges for me.” – Photographer Rohan Shrestha, further added.
Meanwhile, within the walls of Klove Studios, a different kind of magic unfolds. Prateek Jain and Gautam Seth from Klove become the ‘makers’ in “Saw this, Made this’, reimagining Rohan’s vision into stunning art installations. This intriguing collaboration promises to redefine how we see the world around us and the potential to create extraordinary art hidden within.
“For this campaign, we envisioned a lighting experience that mirrored the brand’s spirit of exploration and discovery. We aimed to create an atmosphere that sparked curiosity and ignited creativity, just like the Bombay Sapphire Creative Lab itself”, said Klove Studio founder and creative directors Prateek Jain and Gautam Seth.
Through this fusion of vision and craftsmanship, Bombay Sapphire Creative Lab reaffirms its commitment to fostering a global community where inspiration knows no boundaries. The essence of India’s cultural landscape is brought to life in a symphony of creativity and ignites a chain reaction of innovation, proving that the potential to create art lies within us all. As the journey continues, may it serve as a beacon of inspiration and remind us that within every moment lies the potential for extraordinary creation.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
