Brands
Boldfit unveils new logo and identity
Mumbai: Boldfit, a leading name in the fitness and sports industry unveiled its new logo, marking a significant milestone in the company’s journey of innovation and quality. The new logo is more than just a change in aesthetic; it represents Boldfit’s unwavering dedication to inspiring and empowering individuals on their fitness journey.
Titled, The Flex, the new logo showcases modernity and dynamism. With a sleek and simplified design, it stands for agility and dedication, mirroring the values and aspirations of every fitness enthusiast. The new logo’s bold typography and refreshed colour palette symbolises the brand’s bold energy, while paying homage to its ‘yoga’ beginnings.
“We are thrilled to introduce our new logo, which encapsulates the essence of Boldfit’s mission,” said Boldfit founder Pallav Bihani. “It’s not merely a visual change; it signifies our deep-rooted commitment to revolutionising the fitness industry and providing cutting-edge solutions to our customers. The Flex takes inspiration from every accomplished fitness enthusiast – showcasing to the world years of toil and sweat in full glory. As we continue to expand our product offerings and reach new markets, our new logo serves as a reminder to dream big and play bold. It represents our dedication to reaching new heights and solidifying our position as India’s #1 fitness and sports brand.”
Boldfit’s new identity is a testament, committed to stay at the forefront of the fitness industry while honouring its roots and values. It is a symbol of unwavering commitment to helping individuals achieve their fitness goals.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
