Brands
Bolas signs Kannada cinema legend Anant Nag as brand ambassador
Mumbai: Bolas, a leading name in the dry fruits, nuts, and sweets industry in India, is delighted to announce the appointment of veteran Kannada actor Anant Nag as its brand ambassador. With a strong presence of over 70 stores across Karnataka, Bolas is set to strengthen its connection with the local community through this exciting partnership.
Anant Nag, a celebrated actor known for his outstanding contributions to the Kannada film industry, brings his charisma, credibility, and immense popularity to the Bolas family. His association with the brand is a testament to Bolas’ commitment to quality and tradition, mirroring the values that have made Anant Nag an icon in Karnataka.
Bolas has been serving its customers with premium quality dry fruits, nuts, and sweets for several decades, maintaining a legacy of taste, trust, and excellence. Bolas’ strength lies in their supply chain operations, enabling them to procure their products from farmers around the world. With Anant Nag as the brand ambassador, Bolas aims to enhance its connection with the people of Karnataka, reinforcing its position as the preferred choice for authentic and delectable treats.
Speaking about his association with Bolas, Anant Nag expressed, “I have known the Bolas family for a long time. It gives me a great pleasure to be associated with Bolas, which shares my passion for tradition and quality.
Bolas is confident that this collaboration will not only elevate its brand presence but also inspire a new generation of consumers to appreciate the rich flavors and traditions of Karnataka.
“We are honored to have Anant Nag as our brand ambassador. His dedication to excellence and his strong connection with the people of Karnataka align perfectly with Bolas’ values,” said Bolas director Bola Damodar Kamath. “We believe that this partnership will take our brand to new heights, and we are excited to embark on this journey together.”
With a steadfast commitment to the well-being of their consumers, Bolas is embarking on an exciting journey alongside their newly welcomed brand ambassador. Bolas proudly presents an extensive range of carefully crafted flavoured dry fruits, nuts and sweets.
Brands
Akoirah rolls out Diamond Draw campaign across cities for Akshaya Tritiya
Festive offer blends discounts with prize draws to boost jewellery shopping buzz
MUMBAI: Akoirah has launched a festive ‘Diamond Draw’ campaign across Mumbai, Navi Mumbai and Pune, aiming to add a dash of excitement to jewellery shopping ahead of Akshaya Tritiya.
Running from April 6 to 19, the limited-period initiative offers customers a chance to win diamond jewellery worth Rs 1.5 lakh with every eligible purchase. Winners will be announced in-store, with one winner selected per outlet, turning a traditional shopping ritual into a more interactive experience.
Alongside the draw, the brand is also offering a flat 20 per cent discount on diamond value during the campaign period, positioning the offer as both celebratory and value-driven.
The move reflects a broader shift in festive retail strategies, where brands are looking beyond straightforward discounts to create more engaging, experience-led campaigns. By linking each purchase to a unique entry in a store-specific draw, the campaign aims to keep participation simple while ensuring fairness across locations.
Speaking on the initiative, Akoirah founder Namita Kothari said the idea was to make festive buying more meaningful and rewarding. She noted that while Akshaya Tritiya remains deeply rooted in tradition, customers today are increasingly seeking memorable shopping experiences alongside value.
The campaign also taps into evolving consumer preferences, with buyers leaning towards lighter, design-led jewellery rather than purely weight-based purchases. This shift has encouraged brands to combine product appeal with experiential elements to drive footfall and engagement.
Backed by digital promotions and in-store activations, the Diamond Draw campaign is expected to build momentum during the festive window. As competition intensifies around key buying occasions, initiatives like these underline how jewellery brands are reimagining the retail experience to keep customers coming back for more than just the sparkle.
