MAM
Bodyguard takes Star Gold to new high with a 10 TVR
MUMBAI: Bollywood star Salman Khan proved his power not only on cinema screens but also on TV screens this week.
Khan‘s recent release Bodyguard, which had broken box office collection records in the debut week, has done the same with the world TV premiere on Star Gold. The Salman-Kareena movie clocked a staggering 10 TVR, helping the channel garner an all time high of 226 GRPs (gross rating points) according to TAM data for week ended 12 November, as provided by the channel.
Bodyguard helped the channel in adding 67 GRPs with 124 million viewers tuning in to watch the movie.
This milestone earmarked the biggest television premiere on a Hindi movie channel, ahead of Singham which had clocked an 8.7 TVR on the same channel.
Even among the Hindi general entertainment channels, Bodyguard lagged only behind 3 Idiots, which had clocked a 10.9 TVR on Sony Entertainment. Bodyguard also surged ahead of Khan‘s previous movie Dabangg which had clocked a 9.2 TVR on Colors.
Star Gold GM Hemal Jhaveri said, “We are thrilled with this achievement and the fact that Star Gold is setting new benchmarks for movie channels. We have always aimed at entertaining our viewers with the best and latest blockbusters.”
Jhaveri added that the channel has taken some strong decisions, which has resulted in taking the share of the channel up by almost 50 per cent. “Thankfully, all our decisions have worked in our favour. We have taken the thought leadership and are trying to change the game. It is not easy, but it has never been an easy game. Even if you take out the ratings of Singham and Bodyguard, ourt average ratings are around 150-155 GRPs, which is 50 per cent up,” Jhaveri added.
The channel will also premiere movies like Force, Ra.One and Rockstar, Jhaveri added.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
