MAM
Bodyguard takes Star Gold to new high with a 10 TVR
MUMBAI: Bollywood star Salman Khan proved his power not only on cinema screens but also on TV screens this week.
Khan‘s recent release Bodyguard, which had broken box office collection records in the debut week, has done the same with the world TV premiere on Star Gold. The Salman-Kareena movie clocked a staggering 10 TVR, helping the channel garner an all time high of 226 GRPs (gross rating points) according to TAM data for week ended 12 November, as provided by the channel.
Bodyguard helped the channel in adding 67 GRPs with 124 million viewers tuning in to watch the movie.
This milestone earmarked the biggest television premiere on a Hindi movie channel, ahead of Singham which had clocked an 8.7 TVR on the same channel.
Even among the Hindi general entertainment channels, Bodyguard lagged only behind 3 Idiots, which had clocked a 10.9 TVR on Sony Entertainment. Bodyguard also surged ahead of Khan‘s previous movie Dabangg which had clocked a 9.2 TVR on Colors.
Star Gold GM Hemal Jhaveri said, “We are thrilled with this achievement and the fact that Star Gold is setting new benchmarks for movie channels. We have always aimed at entertaining our viewers with the best and latest blockbusters.”
Jhaveri added that the channel has taken some strong decisions, which has resulted in taking the share of the channel up by almost 50 per cent. “Thankfully, all our decisions have worked in our favour. We have taken the thought leadership and are trying to change the game. It is not easy, but it has never been an easy game. Even if you take out the ratings of Singham and Bodyguard, ourt average ratings are around 150-155 GRPs, which is 50 per cent up,” Jhaveri added.
The channel will also premiere movies like Force, Ra.One and Rockstar, Jhaveri added.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
