MAM
Bobble AI launches Emoji Usage Trends on ‘World Emoji Day’
MUMBAI: Bobble AI has launched a trend report on the usage of emojis in our day to day conversations on smartphones. Also, the trend report showcases top ranking emojis used on online dating apps, for sexting, during menstruation and others.
Bobble has demonstrated capabilities of and by making smartphones ‘Smarter’. Solutions like Bobble Indic Keyboard allow users to choose themes, fonts, & a variety of features as per their liking, allows real-time content creation and personalization with its proprietary technology. Bobble AI-based emoji recommendation engine suggests and predicts a combination of most used and relevant emojis by interpreting the chat context, sentiments and intent. The more you use this feature, the more it adapts to your emoji usage and personalizes conversations accordingly.
*The trend report is based on the data collected on the Bobble AI platforms only. This information is made available by Bobble for educational purposes only as well as to give you general information on the usage of emojis.
Top 10 emojis used on Social Media (Facebook/Whatsapp)
● 63% of our users are on Facebook every day, and 97% on Whatsapp
● Face with Tears of Joy is a common winner across categories and social media platforms
● The nature of the platforms also affects ranking. Facebook being a public platform has Face with Tears of Joy as number 1, and Whatsapp being a private chatting service has Face Blowing a Kiss as number 1
● It’s interesting to note that there is only one dissimilarity between the top 10. Facebook has Smiling Face with Smiling Eyes and Whatsapp has the romantic
Kiss Mark!
● During festivals/national events, emoji usage is elevated considerably
Top 10 emojis used in online dating apps
● Emojis used in conversations on dating apps tend to express joy, be more flirty and romantic. This may lead to casual dating opportunities and emojis used like
Clinking Beer Mugs, Couple With Heart, and Kiss Mark
Top 10 emojis used while Sex-ting
● Owing to an increase in smartphone ownership among teenagers, the prevalence of sexting among adolescents has increased.
Top 10 emojis used to express Menstruation
● Bobble Keyboard has a female audience between the ages of 18-44, occupying 40% of the user base. The group talking specifically about menstruation majorly lies between the age range of 18-34, and this category itself is growing massively.
● For this audience the major emotion at play here is negative, like Sadness and Disgust, which encompasses all the top 10 emojis
According to the data gathered from the year 2018 until now, there has been approximately 36% increase in emoji sharing across social media platforms via Bobble keyboard. The app has registered more than 25 Million users until now. As for the user base, Tier 2 and 3 cities occupy 66% and the remaining 34% is from Tier 1 cities.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
