Ad Campaigns
Bobble AI launches digital campaign for Raksha Bandhan “WhatsYourBandhan”
Mumbai: Bobble AI, a transformative consumer technology company, redefining the smartphone experience for over 100 million users worldwide, has launched an exciting new campaign, “WhatsYourBandhan” this Raksha Bandhan. The campaign features the tagline ‘Celebrate Your Unique Bandhan’ and the Hinglish version ‘Har Bandhan Ki Alag Kahani.’
The innovative campaign focuses on re-living those fun-filled, joyful moments that are both sweet and sour. Through a creative combination of relatable memes, stickers, jokes, and quotes, all accessible via Bobble AI’s inventive keyboard—the campaign aims to highlight the unique characteristics and joys of sibling relationships.
The Bobble AI’s keyboard brings you suggested automated replies and wishes this Raksha Bandhan, whether you want to send a subtle, heartfelt wish or an annoying Rakhi message or playfully roast and tease your siblings, Bobble AI’s innovative AI features and fun stickers make it all possible. This has been specially designed in the keyboard for Raksha Bandhan, ensuring that your messages are not just meaningful, but also memorable.
Accompanying the campaign is a contest where participants can share screenshots of their most entertaining sibling conversations, and showcasing their funniest roasts using the Bobble keyboard. The campaign’s humorous approach is intended to connect with siblings and cousins to celebrate and express their sibling bond.
On this launch, Bobble AI founder, and CEO Ankit Prasad said, “We are thrilled to launch the ‘What’sYourBandhan’ campaign, which perfectly captures the essence of sibling relationships, filled with love, and unique stories. Our keyboard is more than just a typing tool; it is a way to connect, communicate, and celebrate the fun dynamics of sibling bonds.”
Bobble AI encourages everyone to join in the fun this Raksha Bandhan and show their siblings how much they care in the funniest way imaginable. The campaign not only brings a light-hearted touch to the celebration but also enhances the bond between siblings.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
