MAM
boAt is ‘Official Audio Partner’ for six IPL Teams
NEW DELHI: boAt – a consumer tech brand that is an amalgamation of action sports, music, and fashion becomes the official audio sponsor for six IPL teams -Mumbai Indians, Chennai Super Kings, Kings XI Punjab, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore.
boAt has been partnering with IPL teams since 2018, and this year the brand has leaped by becoming the audio sponsor for six teams. boAt has launched limited-edition earphones, headphones, and speakers inspired by the insignia and colors of the teams, to cater to the fans of the respective teams. The starting price of these licensed products is Rs 499 and will be available online on sites like Amazon.in, Flipkart, and more.
The brand’s very own boAtheads (brand ambassadors) Hardik Pandya, Shikhar Dhawan, Shreyas Iyer, Rishabh Pant, Prithvi Shaw, and KL Rahul will also be playing with the respective teams. With the brand motto of bringing stadium experience to the home, the association this time is bigger than ever
boAt lifestyle co-founder Aman Gupta said, “The announcement of the Indian Premier League (IPL) has brought back the excitement amongst viewers and advertisers who were starved of original sports content. Due to the pandemic, work from home (WFH), workout from home, learning from home, cinema at home has become the new normal and with IPL the consumers will also witness another first – Stadium at home. Cricket is no less than a religion in India, will be viewed with no less than a stadium like an ambiance. IPL season will give the right push to not only speakers, sound-bars, and earphones but the overall audio industry. We are optimistic with our limited edition of headphones and speakers, the experience for our consumers will be bass-heavy”.
IMG Reliance has been working closely with boAt on all their sports partnerships. On boAt and associations, IMG Reliance head of sales Nikhil Bardia commented, “Excited to have boAt as our official audio partners, they truly know how to increase the decibel of excitement for the millennial of the country.”
Work from home (WFH), workout from home, cinema at home, and study from home has acted as catalyst and boAt has witnessed a 20 per cent surge in demand for its products in Covid2019 times. The brand has also crossed Rs 500 crore (FY 2019-20) in gross revenues in just over 4 years. The ‘Made for India’ brand has ramped up quickly and is now ranked as the No.1 brand in the earwear (headphones & earphones) segment, with around 20 per cent market share as per the data released by leading IT market research and advisory firm International Data Corporation (IDC).
When you buy a health insurance policy, you usually focus on hospital bills and treatment costs. But serious illnesses don’t just affect your medical expenses: they disrupt your income, lifestyle and long-term plans. That’s where a Critical Illness Rider becomes relevant. It works as an additional layer of financial protection when you are diagnosed with a major illness.
Instead of reimbursing hospital bills, this rider offers a lump-sum payout you can use as needed. Understanding its mechanism helps you decide if your coverage is truly complete.
What is a Critical Illness Rider?
It is an add-on benefit attached to your existing health insurance policy. It provides a fixed lump sum amount if you are diagnosed with any illness listed under the rider. You become eligible for a payout solely on the basis of diagnosis, not by hospitalisation or treatment expenses.
Unlike regular coverage, you are not required to submit medical bills to claim this benefit. Once the diagnosed illness meets the policy definition and criteria, the insurer releases the amount. This makes it different from standard critical health insurance plans, which are standalone policies rather than add-ons.
How a Critical Illness Rider Works
When you opt for this rider, you choose a predefined sum assured. If you are diagnosed with a covered illness, the insurer pays the full amount in one lump sum. The payout can be used for treatment, recovery, income replacement, debt repayment, or even lifestyle adjustments.
Most riders specify a waiting period and a survival period. The waiting period means the illness must be diagnosed after a certain number of days from the policy start date. The survival period requires you to survive for a specific number of days after diagnosis for the claim to be valid.
Key Features of a Critical Illness Rider
Here are some of the key features of a critical illness rider:
Lump Sum Benefit
The most important feature is the lump sum payout. You are not restricted to medical usage. This flexibility allows you to handle non-medical costs that often arise during long-term illness.
Coverage for Major Illnesses
Critical Illness Riders usually cover life-altering conditions such as cancer, heart attack, stroke, kidney failure and major organ transplants. The exact list varies across insurers, so reviewing covered conditions is essential.
One-Time Claim Structure
In most cases, once a claim is paid, the rider terminates. This is because it is designed to address high-impact illnesses rather than recurring medical needs.
Affordable Premium
Since it is an add-on, the premium is lower than that of standalone critical health insurance plans. This makes it a cost-effective way to enhance your existing health insurance policy.
No Hospitalisation Requirement
You don’t need to be hospitalised to receive the benefit. Diagnosis alone is enough to avail the benefits. But ensure that all the policy conditions are met.
Income Protection Support
During critical illness, loss of income can be more damaging than medical bills. The rider helps bridge this gap by offering financial stability when you need it most.
Who Should Consider a Critical Illness Rider
If you have dependents, loans or limited savings, this rider adds meaningful protection. It is also relevant if your employer-provided health insurance policy focuses mainly on hospitalisation and lacks income replacement support.
Conclusion
A Critical Illness rider strengthens your health insurance policy by covering financial gaps that regular medical coverage often ignores. It gives you control, flexibility and immediate support during serious health events. Before choosing one, review the list of covered illnesses, waiting periods and claim conditions carefully. When structured correctly, this rider can protect not just your health expenses but also your financial stability during challenging times.
